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Facebook Leads Way In In-store Sales for SMBs [Study]

Aug 14, 2014 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily influence their decision to make in-store purchases... Comments

10 Questions to Ask Your Social Media Audience

askquestions Aug 12, 2014 - Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next to nothing. Comments

Twitter Unveils Objective-Based Ad Campaigns

shutterstock-154181867 Aug 8, 2014 - The social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligned to their objectives. Comments

The Next Revolution in Social Commerce Is Still a Taboo

bag-and-hands Aug 5, 2014 - As social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digital and mobile commerce. How should marketers take advantage of this trend? Comments

Pinterest Ramps Up E-Commerce Features

pinterest-log-in Jul 21, 2014 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce? Comments

Facebook Experiments With Buy Button

facebook-brand Jul 21, 2014 - The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Comments

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Twitter Money Jul 18, 2014 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals. Comments

10 Ways to Build a Social Media Audience

social-media-audience Jun 17, 2014 - These 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as well. Comments

Dealing With My Irrational Twitter Disappointment

twitter-bird-blue-on-white Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until then, I'll longingly hold out hope that my Twitter of old will come back to me. Comments

Organic Reach Is Temporary: 4 Big Insights Shaping 2014

2014 May 27, 2014 - There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Comments

Lithium Reveals Roadmap for Klout Integration

Klout logo May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments

How Brands Tweeted About the 2014 Boston Marathon

2014bostonmarathon May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April. Comments

When Social Strategies Can Optimize Business Processes

Social Media Puzzle May 6, 2014 - Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational processes. Comments

Social Is the Next Great Direct Response Channel

direct-marketing Apr 29, 2014 - Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Comments

WeChat and Its Mobile Commerce Potential

wechat Apr 22, 2014 - Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Comments

10 Types of Visuals to Boost Your Social Media Engagement

social-mediaw Apr 22, 2014 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post. Comments

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

social-analytics Apr 21, 2014 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they might generate. Comments

Twitter Prepares 15 New Ad Products to Compete With Facebook

Twitter IPO Apr 8, 2014 - In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Comments

#CZLNY: 10 New Media Trends Shaping the Lives of Modern Consumers

Randi Zuckerberg Speaking at Clickz Live New York Apr 1, 2014 - ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. Comments

Give Me Mobile-First or Give Me Death

mobileads Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise. Comments

5 Ways to Drive Conversions Through Social Proof

social-proof Mar 26, 2014 - Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social proof." Here are five ways to drive conversions through social proof. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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