Marketing News & Expert Advice

social commerce

Get Your Campaign in the Social Stream This Holiday Season

Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

Mary Lisbeth D'Amico | Social Commerce

QVC Launches Social Shopping Site ToGather

Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments

Himanshu Sareen | Social Commerce

Social E-Commerce and the Customer Network

Aug 27, 2013 - There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally. Comments

Marko Muellner | Social Commerce

Changing the Way You Think of Reaching Consumers in Social Streams

Aug 20, 2013 - From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences. Comments

Himanshu Sareen | Social Commerce

Hotels and Resorts - Isolated Experiences in Need of Social Awakening

Jul 30, 2013 - Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds a far more valuable customer. Comments

Katrina Conn | Advanced Email Marketing

Times Have Changed - and so Should Your Approach to Segmentation

Jul 23, 2013 - When thinking about communicating across email, mobile, and social, how are brands handling segmentation? Comments

Adaline Lau | Social Media

How Rally APAC Convinces Brands to Invest in Social Marketing

Feb 20, 2013 - Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Comments

Adaline Lau | Social Media

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

Aug 31, 2012 - Expect to see a proliferation of niche social networks over the next 12 months. Comments

Alvin Wang Graylin | Social Media

ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]

Aug 1, 2012 - Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and social CRM. Comments

Adaline Lau | Analyzing Customer Data

Q&A: ADMA Chairman on Social Commerce, Analytics, and Do Not Track

Jul 12, 2012 - David Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings. Comments

Ashok Lalla | Strategies

The Future of Digital for Brands in 2011... And Beyond

Dec 14, 2010 - Digital trends that will take off in 2011 – who will be the brand marketers to embrace them? Comments

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