social commerce


How Mondelēz International keeps Oreo dynamic with fearless marketing

Nov 17, 2015 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

Facebook Lead Ads opens up to all advertisers

facebook-lead-ads Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

5 holiday shopping trends to watch

samsung-smartphone Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Comments

9 great examples of content from online retailers

blendtec Oct 20, 2015 - This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers' guides. Comments

Incorporating Social to Build Across Your Organization

leverage-social-networking Oct 5, 2015 - To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology. Comments

The Future of India Is E-Commerce

india-e-commerce Oct 1, 2015 - Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Comments

How Is UGC Changing Content Marketing?

usergeneratedcontent Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. Comments

Twitter: The Next Customer Care Channel

twitter-customer-talk-from-shutterstock-110076977 Sep 1, 2015 - How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement on social media platforms? Comments

Beating the Digital Trajectory Test

shutterstock-120646564 Sep 1, 2015 - Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their original trajectories. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

shopping-images Jul 17, 2015 - Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? Comments

Best Practice For Native Advertising

native-advertising Jul 15, 2015 - LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Comments

Siam Commercial Bank Turns to Stickers for Brand Engagement

line-stickers-nong-easy-set-4-yeah Jul 7, 2015 - A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong Easy stickers. Comments

“Discovering” Shopping: Buying Natively

social-media-image-sharing Jun 19, 2015 - Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagram and Tumblr. Comments

Australia's Holden Partners With Periscope for Rugby Tweetcheers

holden-tweetcheer Jun 17, 2015 - Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Australia. Comments

Sprite Moves Online to Push Millennials In China Offline

sprite-u17-campaign-website Jun 11, 2015 - Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China. Comments

ANZ Uses Instagram to Target a New Generation of Banking Customers

anz-logo-square May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

Disney, Samsung Among Instagram Carousel Ad Pioneers

instagram-icon-large Apr 14, 2015 - Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'Oreal are driving users to product pages. Comments

Facebook Brings Messenger to Desktop

facebook-f-2013 Apr 9, 2015 - The social media giant has debuted a Web page for its Messenger mobile app. Comments

Why eBay and Amazon Will Redefine Local Commerce

local-ecommerce Apr 8, 2015 - The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Comments

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