social media

online-video-advertising

Content for All – Why Video Is the Great Brand Equalizer

Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

China's Xinhua Uses Western Social Media in Global Rebranding Effort

xinhua-rebrand-facebook-pic Mar 4, 2015 - Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Comments

Instagram Lets Brands Share More Photos With Carousel Ads

instagram-icon-large Mar 4, 2015 - The platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Comments

84 Percent of Millennials Don’t Trust Traditional Advertising

socialcrowds Mar 4, 2015 - Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content. Comments

How Social Media Can Jumpstart Your Customer Base (and Brand)

social-data-understand Mar 4, 2015 - Companies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts. Comments

6 Social Media Tips for Highly Regulated Verticals

6-social-media-tips-for-highly-regulated-verticals Mar 4, 2015 - Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Comments

Expedia Turns to Twitter to Promote Netherlands Tourism

netherlands-windmills Mar 3, 2015 - To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh paintings - and chances to win - with retweets. Comments

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

Is There Still a Place for Content Marketers on Google+?

Google plus logo Mar 2, 2015 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform. Comments

VIDEO: Why Does Gen Z Matter to Ford?

screenshot-interviewwithsheryl Mar 2, 2015 - In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how to market to this new generation. Comments

How to Use Social Media to Climb the Career Ladder

woman-career-ladder Mar 2, 2015 - Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Comments

Social Media Week: Cult Brands Breed Community

Community Feb 27, 2015 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert detractors. Comments

Best of #TheDress: How Brands Reacted on Twitter

twitter-the-dress-white-and-gold-black-and-blue-hashtag Feb 27, 2015 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun. Comments

5 Templates for Successful Social Web Content

social-content-template Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

Social Media Week: Digital Marketers Must Predict the Future to Succeed

social-media-week-mashable Feb 26, 2015 - In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan the Web to predict trending news before it breaks. Comments

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

twitter-logo Feb 26, 2015 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Comments

3 Little Changes That Will Make a Big Difference in Your Online Advertising

small-change-big-difference Feb 26, 2015 - These fixes can help small businesses get the most out of their digital advertising budgets. Comments

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

london-great-names-for-great-britain Feb 25, 2015 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Comments

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space? Comments

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates. Comments

Will Hashtags Take Over the Internet?

hashtag Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs