Home › social media

social media

Paper figures representing social networking

Harnessing the $9+ Billion Social and Mobile Ad Potential

ClickZ News Staff  |  Social Media

Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer. Comments

Susan Kuchinskas  |  Ad Industry Metrics

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Michael Shashoua  |  Analyzing Customer Data

Big Data Will Transform Financial Industry, Warns TomorrowToday

Big data illustration from 8 September 2011 Computing Oct 23, 2012 - The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business Comments

Lisa Lacy  |  Mobile

SES London: To Better Engage, Brands Must Understand Mobile Customers

man-using-mobile Feb 21, 2013 - In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Comments

Melanie White  |  Marketing

VIDEO: ClickZ Talks Engagement With Industry Evangelist

seschi2012-melandmel Nov 28, 2012 - ClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Comments

Lee Bell  |  Social Media

Twitter Tweaks Search Features in App Update

twitter-bird-new-june2012 Nov 19, 2012 - Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search results, including new tailored ranking. Comments

Joan Voight  |  Marketing

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers

kibble-art Nov 7, 2012 - Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game. Comments

Miranda Miller  |  Search Marketing

Social Sentiment Tracked for 2012 Presidential Election

election-day-2012-google-doodle Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Comments

Mary Lisbeth D'Amico  |  Politics & Advocacy

MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting

votewithfriends Nov 6, 2012 - Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote. Comments

Mary Lisbeth D'Amico  |  Media Planning

Sponsored Reviews Form Basis for Earned Ad Platform

inpowered-measure-1 Nov 5, 2012 - When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products. Yet advertisers are not making full use of this information, according to San Francisco-based NetShelter... Comments

Lisa Lacy  |  Marketing

Four Seasons Creates a Spark

spark-microsite-instagram-feed-small Oct 29, 2012 - Four Seasons Hotels and Resorts has launched an online campaign, The Spark, which aims to create engaging online content to inspire romance among couples. Comments

Madeline Bennett  |  Social Media

Twitter Confirms Facebook-Style 'Like' Option for Engagement

The Twitter bird logo in blue on white Oct 26, 2012 - Users want a more lightweight option, says CEO Dick Costolo. Comments

Matt Kapko  |  Ad Industry Metrics

U.S. Widens Lead With Average Mobile eCPM of $1.37

mobile-measurement Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

More newsletter options

MOST READ

  1. 15 Types of Email Marketing Tests You Should Be Doing
  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
  3. 5 Mistakes Killing Your Marketing
  4. What Marketers Expect From Facebook's 'New Home on Android'
  5. Gigya and Janrain Partner With Google+ for Social Sign-In

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy