Marketing News & Expert Advice

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Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Joan Voight | Marketing

Kibbles 'n Bits Unveils 8-Bit Facebook Game for Dog Lovers

Nov 7, 2012 - Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game. Comments

Miranda Miller | Search Marketing

Social Sentiment Tracked for 2012 Presidential Election

Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Comments

Mary Lisbeth D'Amico | Politics & Advocacy

MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting

Nov 6, 2012 - Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote. Comments

Mary Lisbeth D'Amico | Media Planning

Four Seasons Creates a Spark

Oct 29, 2012 - Four Seasons Hotels and Resorts has launched an online campaign, The Spark, which aims to create engaging online content to inspire romance among couples. Comments

Madeline Bennett | Social Media

Twitter Confirms Facebook-Style 'Like' Option for Engagement

Oct 26, 2012 - Users want a more lightweight option, says CEO Dick Costolo. Comments

Matt Kapko | Ad Industry Metrics

U.S. Widens Lead With Average Mobile eCPM of $1.37

Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

Susan Kuchinskas | Ad Industry Metrics

One Share = $4.20, According to Eventbrite

Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Michael Shashoua | Analyzing Customer Data

Big Data Will Transform Financial Industry, Warns TomorrowToday

Oct 23, 2012 - The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business Comments

Yuyu Chen | Mobile

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Michelle Killebrew | Social Media

Demand Generation + Social + Mobile = BFFs

Oct 2, 2013 - How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Comments

Jessica Lee | Social Media

How Fortune 500 Companies Are Using Instagram to Build Their Brands

Sep 30, 2013 - A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand. Comments

Lisa Raehsler | Paid Search

PPC for Brand Impact

Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of... Comments

Marko Muellner | Social Commerce

Why is Digital Marketing Success So Elusive?

Sep 20, 2013 - With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive? Comments

Gary Stein | Strategies

7 Subreddits Online Marketers Should Follow

May 17, 2013 - How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Comments

ClickZ News Staff | Social Media

Harnessing the $9+ Billion Social and Mobile Ad Potential

Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer. Comments

Lisa Lacy | Mobile

SES London: To Better Engage, Brands Must Understand Mobile Customers

Feb 21, 2013 - In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Comments

Melanie White | Marketing

VIDEO: ClickZ Talks Engagement With Industry Evangelist

Nov 28, 2012 - ClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Comments

Lee Bell | Social Media

Twitter Tweaks Search Features in App Update

Nov 19, 2012 - Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search results, including new tailored ranking. Comments

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