Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...
View articleUnderstanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View articleIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleHistorically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...
View articleAdvertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...
View articleWhen you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
View articleTop B2B marketing expert and influencer, Marissa Pick on building strong customer experience and service strategies with people, processes, and techno...
View articleBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...
View articleAs the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...
View articleIn a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...
View articleExperts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...
View articleThe 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...
View articleAs governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...
View articleIn this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...
View articleA B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...
View article2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...
View articleNextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...
View articleNextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...
View articleIn the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...
View articleBynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...
View articleSmartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...
View articleCOVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...
View articleTikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...
View articleWith a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...
View articleBoris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...
View articleHugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...
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