social media

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Could Facebook's Video Growth Steal YouTube's Limelight?

Apr 23, 2015 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to YouTube's dominance to date. Comments

Facebook's News Feed Changes Could Hurt Brands

facebookvspinterest Apr 22, 2015 - Traffic referrals could decrease as the platform plans more News Feed changes. Comments

Getting Closer to Your Customers With Real-Time Marketing

real-time Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments

Save the Date: 'One-Stop Digital' for Email Marketers

cz-content-takeover-email-marketing-badge Apr 21, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and will take place from May 5 to 7, 2015. Comments

Twitter Now Offers Ability to Send Direct Messages to Anyone

Twitter Apr 21, 2015 - The move could benefit brands and businesses by improving interaction with customers on the platform. Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

HBO and Uber Partner to Deliver Iron Thrones to App Users

hbo-uber-rideofthrones Apr 17, 2015 - To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in the series "Game of Thrones" to Uber users. Comments

How Customer Engagement Campaigns Impact Customer Experience

customer-relationship Apr 17, 2015 - When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engage your consumers. Comments

Facebook Dynamic Product Ads: What Are They Really?

Facebook Like button on a keyboard Apr 17, 2015 - A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Comments

Social Business: Shifting From Noun to Verb

social-sharing-group Apr 17, 2015 - Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Comments

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria

unicef-logo Apr 16, 2015 - In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria is still going on. Comments

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

relevance-definition Apr 16, 2015 - Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Comments

Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

woolworths-fresh-in-our-memories-image Apr 15, 2015 - Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social media users accused it of profiting from war. Comments

The Versatile Faces of Social Media

social-data-understand Apr 15, 2015 - Social media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Comments

Disney, Samsung Among Instagram Carousel Ad Pioneers

instagram-icon-large Apr 14, 2015 - Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'Oreal are driving users to product pages. Comments

Clinton's Social Candidacy: A Sign of the Times

The White House Apr 13, 2015 - Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue. Comments

VIDEO: Weather Data Shines on Programmatic Ad Buys

weather-data Apr 13, 2015 - The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Comments

Twitter Ditches DataSift to Bring Data Reselling In-House

Twitter Logo Apr 13, 2015 - Twitter-owned Gnip will tighten its grip on the data gleaned from the social network. Comments

YouTube Stars Are Not Themselves When They're Hungry

snickers Apr 10, 2015 - For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that they can't perform as well when they're hungry. Comments

Toyota Shares Manufacturing Process With Consumers

shutterstock-56973193-car Apr 10, 2015 - Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into shareable music videos. Comments

VIDEO: Taking a JSwipe at Millennials in a Social World

david-yarus-jswipe Apr 10, 2015 - "Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Comments

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