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Can Pinterest Make Your Small Business Bigger?

Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

Businesses Understand Value of Social Data But Few Know How to Use It

social-data-understand Oct 24, 2014 - A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social media strategy. Comments

Has Digital Saved the Book Publishing Industry?

digital-publishing Oct 24, 2014 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming? Comments

Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo Oct 23, 2014 - The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. Comments

3 Brands, 3 Social Media Strategies for Halloween

A Jack o'lantern Oct 23, 2014 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies. Comments

The Rise of the Paid Social Network Business Model

hands-catching-money Oct 22, 2014 - There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Comments

Marketing Firms Aren't Stealing Selfies, Just Analyzing Them

shutterstock-191479139 Oct 21, 2014 - There have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for marketers. Comments

7 Tips for Using Data to Maximize Content

data2 Oct 21, 2014 - In order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two work together. Comments

Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

snapchat-logo Oct 20, 2014 - Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of targeting hinder the ads’ effectiveness? Comments

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20, 2014 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Comments

How to Use Twitter for Business

twitter-bird-blue-on-white Oct 17, 2014 - A look at why some tweets catch on and why some business are killing it using Twitter. Comments

Localization Is the Key to Going Global

globalization-localization-shutterstock-154841003 Oct 16, 2014 - As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels. Comments

What Can Marketers Take Away From New Research on Movie Trailers?

movie-trailers Oct 16, 2014 - Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and boost sales. Comments

How Social Media Is Reviving the Teaser Campaign

Social Media Sharing Oct 16, 2014 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Comments

What Does Ello Mean for Paid Social Advertising?

Social Data Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments

Thailand's Digital Landscape

thailand-digital-shutterstock-199213379 Oct 15, 2014 - Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Comments

Avon Adds Content, Social Capabilities to eStore

avon-ecommerce Oct 15, 2014 - The beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Comments

5 Ways to Improve Social Commerce

improve-social-commerce Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments

Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers

content Oct 13, 2014 - If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Is Blogging an Outdated Content Marketing Tactic?

Blog Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

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