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Airbnb's Controversial Logo Draws Attention to Company Rebrand

Jul 22, 2014 - The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boost its new rebranding strategy. Comments

Connecting the Dots to Deliver Context

connect-the-dots Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience. Comments

Pinterest Ramps Up E-Commerce Features

pinterest-log-in Jul 21, 2014 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce? Comments

Facebook Experiments With Buy Button

facebook-brand Jul 21, 2014 - The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Comments

Do You Remember Friendster?

friendster Jul 21, 2014 - Marketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and plan for what's possible instead of just reacting to what's in front of them. Comments

Car Wars: Uber, Lyft, Hailo Compete for a Spot in the Driver's Seat

slot-cars-race Jul 18, 2014 - A look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers. Comments

Emotional Contagion and Content Marketing

emotional-marketing Jul 18, 2014 - Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpful content, use it to bring out an emotional response in your consumers. Comments

Digital Publishing: Having a Powerful Impact on the Next Generation

next-generation-publishing Jul 18, 2014 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what really is the best type of content to produce? Comments

Employee Advocacy Drives Real Results in B2B Tech Sector

employee-advocacy-1 Jul 18, 2014 - Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate more shares. Comments

6 Reasons to Consider Local Marketing as Part of Your Advertising Campaign

local Jul 18, 2014 - When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Comments

I’m an Instagram Lover and a Fighter – Are Ads Going to Ruin My Relationship?

instagram-collage Jul 17, 2014 - The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. How can brands make sure they get the basics right? Comments

What Fitness/Wellness Apps Can Teach Us About Community Engagement

fitbytes-wearabletech-jawboneup Jul 17, 2014 - The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success of an industry. Comments

The First Month in Start-Up/SME Marketing (Part 3)

startup-lightbulb-man Jul 16, 2014 - Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content marketing to ensure success in your start-up or small business. Comments

Stop Doing Social Just to Be Social

social media Jul 15, 2014 - In order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say it. Comments

10 Reasons Why You Should Use Vine to Build Your Brand

vine Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign. Comments

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

ihop Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos. Comments

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

activa Jul 11, 2014 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this year's Super Bowl cracked the top 10. Comments

Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

customer-relationship Jul 11, 2014 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized experience? Comments

Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

trusted-brand Jul 11, 2014 - Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social proof in the marketing space? Comments

Is Your Organization a Winning Team?

handing-baton Jul 11, 2014 - In order to make sure your organization is running as best it can, you must make sure the marketing, sales, client services, and product development teams all work together as one. Comments

5 Engagement App Strategies for Converting Fans & Followers into Content Marketers

shutterstock-131691863 Jul 11, 2014 - Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right, engagement apps can also create snackable, sharable content that is perfect for kicking off a content... Comments

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