Social Media

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Beating the Digital Trajectory Test

Sep 1, 2015 - Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their original trajectories. Comments

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Dogs Aug 28, 2015 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors. Comments

Tencent Opens WeChat Moments to All Advertisers

wechat-1000 Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations. Comments

GroupM to Be Another Agency Partnering with BuzzFeed

buzzfeed-image Aug 27, 2015 - The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

It’s Go Time for Facebook GIF Ads

gif-images Aug 21, 2015 - Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages. Comments

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

tweets-of-the-week-nasa Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. Comments

Service Before Product When it Comes to User Micro-Moments

mother-and-baby Aug 18, 2015 - Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Comments

In a Converging World, Look to Asia

digital-disruption-5 Aug 16, 2015 - As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Comments

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

clickz-live-sf-facebook Aug 11, 2015 - During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarget shoppers within and beyond the Facebook ecosystem. Comments

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