social tv

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Social TV: Myth or Reality?

Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

Social TV Tweeters = Greater Consumers

Twitter Logo Sep 12, 2014 - Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Comments

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

snappytv Jun 20, 2014 - The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Comments

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

cougartowntitle Mar 24, 2014 - Viewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Comments

Twitter Launches Marketing Platform Program, Plans Branded Cinema Series

twitter-marketing-platform Feb 24, 2014 - The rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. In addition, Twitter Amplify is teaming up with a national cinema network to create a weekly show that... Comments

Nielsen: 73% of Brand Tweeters Also Tweet About TV

nielsen18 Jan 17, 2014 - Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well. Comments

What Consumers & Brands Really Want from Smart TV

tv-static Jan 10, 2014 - The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhere. Comments

Binge Watching: The End of Second Screen Social Sharing?

tv-static Jan 2, 2014 - Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and promotional campaigns. Comments

TNT's MobCity "Adaptweetion" Further Blurs TV & Social

tnt-twitter2 Dec 6, 2013 - The first screenplay to be released over Twitter is one more step towards screen convergence. Comments

Twitter Ads Feature 'TV Conversation Targeting' Now Available in US & UK

tv-x-twitter-data-visualization-youtube Nov 26, 2013 - Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conversations around certain television shows. The feature is currently available the U.S. and the UK. Comments

Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of Black Friday

kohl-s-youtube Nov 26, 2013 - Kohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate Twitter into their TV spots. Comments

DieHard Zombie Spot Makes Leap From YouTube to TV

diehard-zombies Nov 5, 2013 - A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Comments

Wrestling Lays the SmackDown on Second Screen Social TV

wwfsecondscreen Oct 23, 2013 - As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling. Comments

2014: The Year of Social TV

television-set-002-e1291628199655 Oct 15, 2013 - Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Comments

One Screen, Two Screens, We All Scream for Multi-Screens

multiscreenbreakingbad Oct 11, 2013 - Social and television networks playing nicely together showcase the possibilities of true screen convergence. Comments

Will Twittervision Transform US TV Advertising?

twitter-tv1 Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments

It's Not Either/or: TV and Social Advertising Complement Each Other

static-tv Jul 17, 2013 - Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter. Comments

China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More

cic-social-media-2013 Apr 10, 2013 - CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Comments

SES New York Keynote Speaker Says Internet Is TV's Best Friend

mike-proulx-laugh Feb 26, 2013 - According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the web, social media, and mobile. Comments

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