Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleBy exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...
View articleTo create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...
View articleRight now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...
View articleClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...
View articleA new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...
View articleA new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...
View articleBrands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...
View articleTwitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...
View articleThe SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...
View articleViewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...
View articleThe rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. I...
View articleNielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about T...
View articleThe next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhe...
View articleEven though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and ...
View articleThe first screenplay to be released over Twitter is one more step towards screen convergence. Read More...
View articleTwitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conver...
View articleKohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate ...
View articleA new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Read More...
View articleAs TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much t...
View articleBrand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Read Mo...
View articleSocial and television networks playing nicely together showcase the possibilities of true screen convergence. Read More...
View articleTwitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...
View articleInstead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics th...
View articleCIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...
View articleAccording to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can...
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