Consistency Matters in Social Customer Care: Three Things to Help Get it Right

Jul 1, 2015 - Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Comments

Top 5 Most Socially Devoted Brands on Twitter [Survey]

Top 5 Socially Devoted US Brands on Twitter May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Comments

Venture Capitalists' Dollars Flow Into Ad Tech

q312-barometer-fenwick-west Nov 21, 2012 - Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perform better and let marketers do more with less, a very old-school value. Comments

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2015 Holiday Email Guide

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Three Ways to Make Your Big Data More Valuable

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Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.