May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Comments
Nov 21, 2012 - Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perform better and let marketers do more with less, a very old-school value. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.