Socialbakers

Top 5 Socially Devoted US Brands on Twitter

Top 5 Most Socially Devoted Brands on Twitter [Survey]

May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Comments

Venture Capitalists' Dollars Flow Into Ad Tech

q312-barometer-fenwick-west Nov 21, 2012 - Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perform better and let marketers do more with less, a very old-school value. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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