Sogou

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Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?

Sep 17, 2013 - Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Comments

Baidu and Google Celebrate Chinese New Year

baidu-chinesenewyear2 Jan 27, 2012 - Search engines celebrate the year of the dragon with dancing dragons, word games, an animated video, and more. Comments

More 'Me Too' Search Engines in China?

etao Nov 3, 2010 - While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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