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programmatic

Publisher Policy, Not Technology, Will Determine Programmatic Growth in China

Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments

China Internet Scene: A Whole Different World!

Jun 26, 2012 - Chinese Internet is not complicated. Remember, it is a seller's market. Comments

Relationships and Localisation: The Key to Understanding Email Marketing in China

relationships Jul 8, 2011 - Global email standard rules don't apply in China; here's how you should localise for the market. Comments

How to Be a Real Good E-mail Sender in China

emailfeatured Mar 29, 2011 - China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Comments

3 Tips to Achieve High Inbox Rate in China

chinaemail Nov 30, 2010 - Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Comments

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