Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments
Jun 26, 2012 - Chinese Internet is not complicated. Remember, it is a seller's market. Comments
Jul 8, 2011 - Global email standard rules don't apply in China; here's how you should localise for the market. Comments
Mar 29, 2011 - China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Comments
Nov 30, 2010 - Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Comments
Hong Kong, 20-21 January
Singapore, 5-6 March
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT