solomo

convergence

#CZLNY: ClickZ Live Convergence in Search Marketing

Apr 7, 2014 - A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of remarketing. Comments

Danone Baby Nutrition: Using SoLoMo to Target Middle-Class Indonesians

danoneindo Feb 25, 2014 - In this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile and social marketing to engage consumers. Comments

Great Expectations: The Story of Mobile Coupons?

Apr 19, 2013 - As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of context driving the mobile revolution and the demand for better brand experiences and more... Comments

Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video]

nokia Jan 3, 2013 - Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia. Comments

SoLoMo in Asia and 2013 Mobile Predictions [Video]

solomo Dec 22, 2012 - Amobee and Gravitas execs talk SoLoMo and how mobile could drive better consumer engagement for retailers in this video. Comments

Top Columns in May, June: Mobile Marketing Starts Trending

topjunecolumnsfeatured Dec 20, 2012 - Mobile marketing, social in Japan, and Apple's new Passbook were the most read topics on ClickZ.asia in May and June. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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