Marketing News & Expert Advice
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Sony
Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS
Feb 26, 2013 - If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing of 18 operators around the globe. Mozilla previewed its Firefox OS here at Mobile World Congress with a significant number of carrier executives on... Comments
Yahoo Launches Ad-Supported Soccer Highlights in U.K.
Aug 17, 2010 -
Sony Pictures, Heineken and Adidas are among first to sponsor video highlights.
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Facebook: 'Live' Video Channel Will Not Be About Showbiz
Aug 13, 2010 -
The social site will launch 'Facebook Live' tonight with an America Ferrera interview.
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Digital Mad Woman: Winkler Founder Agnieszka Winkler
Aug 15, 2012 -
The author of Warp-Speed Branding talks about being motivated by problem-solving, not money.
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HP, Ford and Sony Top Social Mentions List of Brands
Aug 3, 2012 -
Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter.
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How to Create Marketing Videos on the Cheap
Jun 19, 2012 - Tips for producing high quality, low cost videos. Comments
Sony and Firstborn Marry Gadgets to Movies, Games
Mar 19, 2012 -
Inside Sony's "make.believe" campaign with its agency Firstborn.
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Vevo Revamps for Facebook Age, Adds Sales Talent
Mar 9, 2012 -
Hal Trencher previously led music and entertainment sales at Yahoo.
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What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Sony VAIO Connects Facebook, In-Store and World Travel
Aug 10, 2011 -
Sony tapped Ignited for a Facebook app with a real-world contest element.
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Mobile and Minors - Is the Interaction Meaningful?
Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments
Firm Powering Facebook Credits Launches Ad Business
Jul 19, 2011 -
Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit.
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Sony Helps Students Hunt Great Lake Shipwrecks
Jul 18, 2011 -
Branded content plumbs depths, with help from 180LA and the NOAA.
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