Marketing News & Expert Advice
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Sony
Understanding Digital Customer Engagement on a Physical Level
Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments
What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Sony VAIO Connects Facebook, In-Store and World Travel
Aug 10, 2011 -
Sony tapped Ignited for a Facebook app with a real-world contest element.
Comments
Mobile and Minors - Is the Interaction Meaningful?
Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments
Firm Powering Facebook Credits Launches Ad Business
Jul 19, 2011 -
Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit.
Comments
Sony Helps Students Hunt Great Lake Shipwrecks
Jul 18, 2011 -
Branded content plumbs depths, with help from 180LA and the NOAA.
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How to Select an Effective Keyword Phrase for a Marketing Campaign
Dec 29, 2010 -
Before you select a keyword to put in the search box on your offline ad, consider these best practices.
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Yahoo Launches Ad-Supported Soccer Highlights in U.K.
Aug 17, 2010 -
Sony Pictures, Heineken and Adidas are among first to sponsor video highlights.
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Facebook: 'Live' Video Channel Will Not Be About Showbiz
Aug 13, 2010 -
The social site will launch 'Facebook Live' tonight with an America Ferrera interview.
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The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage
Jun 20, 2013 -
Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment?
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Perception Is Reality in Japan
Mar 11, 2013 -
Consider these three recent clever uses of augmented reality that are starting to make waves in the country.
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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS
Feb 26, 2013 -
If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing of 18 operators around the globe. Mozilla previewed its Firefox OS here at Mobile World Congress...
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Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Aug 25, 2012 -
Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent.
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Digital Mad Woman: Winkler Founder Agnieszka Winkler
Aug 15, 2012 -
The author of Warp-Speed Branding talks about being motivated by problem-solving, not money.
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HP, Ford and Sony Top Social Mentions List of Brands
Aug 3, 2012 -
Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter.
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Japan's Platform Conundrum
Jul 18, 2012 -
Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality.
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How to Create Marketing Videos on the Cheap
Jun 19, 2012 - Tips for producing high quality, low cost videos. Comments
Sony and Firstborn Marry Gadgets to Movies, Games
Mar 19, 2012 -
Inside Sony's "make.believe" campaign with its agency Firstborn.
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Vevo Revamps for Facebook Age, Adds Sales Talent
Mar 9, 2012 -
Hal Trencher previously led music and entertainment sales at Yahoo.
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