Real world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...
View articleIn our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory lane to share his most ...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleOnline streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...
View articleGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...
View articleIt's game on as big Asian brands pursue their globalization strategies. Read More...
View articleRight now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...
View articleDot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...
View articleWith the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...
View articleIn last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...
View articleA new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...
View articleAs competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on th...
View articleIn exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Re...
View articleThis time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...
View articleMarketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
View articleIf cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...
View articleGoogle’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...
View articleMany of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleWill we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...
View articleConsider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...
View articleIf mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...
View articleAndroid users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...
View articleThe author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Read More...
View articleGlobal Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Read More...
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