South East Asia

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Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

Cookie Run Boosts Messaging Apps' Revenue in Asia

cookierun Jul 8, 2014 - Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsisters. Will its strategy prevail in the U.S.? Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

VIDEO: Localizing Groupon for Indonesia

groupon-indonesia Apr 2, 2014 - Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country. Comments

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

patrickogilvy Mar 27, 2014 - Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch the video to find out more. Comments

Asia - Approaching Adolescence in Mobile

mobilemarketing Mar 17, 2014 - There's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 times a day. Comments

Is Indonesia Ready for E-Commerce?

ecommerce Mar 10, 2014 - Indonesians love social, mobile, and online shopping, so it's no surprise that e-commerce is growing in the country, but is the market ready? Comments

Q&A: Digital Marketing for Pharma – Merck Indonesia

merck Mar 9, 2014 - Digital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country. Comments

Danone Baby Nutrition: Using SoLoMo to Target Middle-Class Indonesians

danoneindo Feb 25, 2014 - In this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile and social marketing to engage consumers. Comments

Wego: Social Marketing in Indonesia

wegopinterest Feb 17, 2014 - In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to engage online communities. Comments

Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

komli Feb 9, 2014 - The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. Comments

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

ecommerce Jan 13, 2014 - What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Comments

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

gautamdutt Jan 13, 2014 - Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Comments

AXA Indonesia: Digital Plans for 2014 [Video]

axa Jan 5, 2014 - Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

ipgmediabrands Jul 9, 2013 - IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Comments

Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

xaxis-logo Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments

Millennial Media: Mobile Device Trends in Asia [Study]

mobilemix Mar 7, 2013 - In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Comments

Oakley on Social Marketing and Ecommerce in Indonesia [Video]

oakleyindo Jan 7, 2013 - Oakley Indonesia exec shares how she gets buy-in from her boss to invest in digital tools as well as how to do social marketing in the country. Comments

Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video]

nokia Jan 3, 2013 - Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia. Comments

The B2B Marketer of Southeast Asia

semfeatured Oct 22, 2012 - Consider these approaches to using search marketing in the region. Comments

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