Marketing News & Expert Advice

South East Asia

Facebook Aims to Grow PMD Program in Asia Pacific

Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Adaline Lau | Social Media

Puma Leverages Social Graph to Promote Spring-Summer Collection

Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

Vikas Gulati | Mobile

Mobile Marketing in Emerging Markets - What You Need to Know

May 23, 2012 - Five things every marketer should know about mobile in emerging markets. Comments

Daniel Lee | Analyzing Customer Data

Getting to Grips With Attribution and Channel ROI

Apr 30, 2012 - Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-commerce. Comments

Anna Maria Virzi | Social Media

Nokia Showcases Social Saavy in Indonesia

Nov 24, 2011 - Campaign for mobile phone in Indonesia featured special social tool for consumers. Comments

Adaline Lau | Search Marketing

Yahoo Algorithm Change to Take Effect in India

Sep 12, 2011 - Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Comments

Ross Settles | Publishing

Indonesia: A Hotbed of Innovative Online Publishing Start-ups

Mar 30, 2011 - Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia's largest Internet market. Comments

Joe Nguyen | Analyzing Customer Data

Social Networking: No Longer a Niche Market

Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments

Joe Nguyen | Analyzing Customer Data

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

Adaline Lau | Display Advertising

Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

Jul 9, 2013 - IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Comments

Adaline Lau | Media Planning

Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments

Adaline Lau | Mobile

Millennial Media: Mobile Device Trends in Asia [Study]

Mar 7, 2013 - In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Comments

Adaline Lau | Retail

Oakley on Social Marketing and Ecommerce in Indonesia [Video]

Jan 7, 2013 - Oakley Indonesia exec shares how she gets buy-in from her boss to invest in digital tools as well as how to do social marketing in the country. Comments

Adaline Lau | Mobile

Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video]

Jan 3, 2013 - Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia. Comments

Prabhvir Sahmey | Search Marketing

The B2B Marketer of Southeast Asia

Oct 22, 2012 - Consider these approaches to using search marketing in the region. Comments

Adrian Lee | Analyzing Customer Data

Digital in Indonesia

Oct 15, 2012 - Indonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Comments

Adaline Lau | Mobile

Baidu Partners With Sina to Reinforce Mobile Search in China

Aug 13, 2012 - A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. Comments

Guest | Stats

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

Aug 11, 2012 - Smartphone sales are growing steadily due to more affordable price points in the market. Comments

Adaline Lau | Asia

Exec Moves & Industry Roundup: Havas Media Contacts, Upfront, and I-Media

Aug 10, 2012 - Agency hires in the Philippines; Chinese mobile ad network I-Media poaches Baidu exec, including Jap firm Bilcom expanding into SEA markets. Comments