South East Asia

tweets-of-the-week-sharknado3

Tweets of the Week: Sharks Take Over Twitter

Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments

APAC’s Misplaced Expectations for Programmatic

data-pie-chart Jul 21, 2015 - APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Comments

How SE Asian SMBs Are Leading the Way on Mobile

cross-device-mobile-tablet Jul 13, 2015 - Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

Digital Marketing People on the Move: June 2015 Roundup

image-business-professionals Jul 3, 2015 - A roundup of new hires and promotions in the digital marketing industry during June. Comments

The Idiot’s Guide to Running a Digital Strategy

digital-marketing-checklist Jul 2, 2015 - Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Comments

The Sharing Economy Lays Its Foundation in Asia

car-sharing-economy Jun 9, 2015 - Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Comments

Facebook Lite Gives Advertisers Access to New Demographics in Asia

facebook-lite-fblite-hero Jun 8, 2015 - The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity. Comments

The 'Fight of the Century' and Social Media in the Philippines

boxing-gloves-green-red-yellow May 4, 2015 - Manny Pacquiao may have lost his fight to American Floyd Mayweather, but his home country, the Philippines, is a big winner when it comes to social media. Comments

The Art of 'Brandmance' for Customer Loyalty

romance-customer-loyalty Apr 13, 2015 - All the best love stories start with a lot of romance, and developing brand loyalty is no different. Comments

4 Tips for a Global E-Commerce Strategy

global-strategy-e-commerce Mar 12, 2015 - When it comes to forging a global e-commerce strategy, localization is key. Comments

Digital Marketing People on the Move: February 2015 Roundup

group-shutterstock-101877301 Mar 2, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Comments

Tic Tac Turns to Digital to Lure SE Asian Millennials

tic-tac-indonesia Feb 15, 2015 - Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Comments

E-Commerce: Southeast Asian Style

thailand-e-commerce Feb 15, 2015 - There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the region. Comments

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

shutterstock-160559990-mobile Feb 12, 2015 - A mobile strategy in Asia is essential, and getting the user experience right is just as important. Comments

Alibaba Pushes Into Indonesian E-Commerce Market

shutterstock-163502138-online-payment Feb 12, 2015 - China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market. Comments

Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

line-lineshop-logo Feb 4, 2015 - Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new opportunities for brands in the process. Comments

Twitter Acquires ZipDial in Emerging Market Push

Twitter Zipdial logo Jan 21, 2015 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Comments

Winning the Battle Between Bricks and Clicks

online-offline-o2o Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

Digital Marketing People on the Move: December 2014 Roundup

connected-people-diagram Jan 5, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...