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AOL Allows Advertisers To Target App Users

May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments

Social Engagement Comes in Many Forms [#CZLSF]

Social Media Sharing Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

What 2 Billion Smartphones Mean for Customer Service

Sep 7, 2011 - Businesses must serve some - but not all - customers in social channels. Comments

Add SMS to Your Email Program

Jun 1, 2011 - When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Comments

SXSWi Video: Southwest Contest Gets Attendees Sprinting

southwest Mar 15, 2011 - Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Comments

Follow This: How to Create a Compelling Reason to Gain Permission

Sep 9, 2010 - Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Comments

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