May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments
Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments
Sep 7, 2011 - Businesses must serve some - but not all - customers in social channels. Comments
Jun 1, 2011 - When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Comments
Mar 15, 2011 - Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Comments
Sep 9, 2010 - Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Comments
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