Spam

email-bomb

Do Not Reply to This Email

Sep 1, 2014 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

spam Jul 24, 2014 - Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI? Comments

Is Your Email Program Helping or Hindering the Customer Journey?

angry-at-email Jun 25, 2014 - Here are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Comments

CASL’s Impact on Email Marketers

spam Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes. Comments

Send More, Make More: All the Cool Kids Are Doing It, Right?

email-marketing-help-improve-sales Jun 3, 2014 - As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances the shopping experience, reinforces the value proposition of your brand, and keeps subscribers engaged... Comments

Mandatory Email Authentication and What It Means for Marketers

email-authentication May 7, 2014 - New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Comments

Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

facebook-f-2013 Apr 11, 2014 - In an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their posts. Comments

10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

valentine-email-shutterstock-103470074 Feb 5, 2014 - When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for inspiring loyalty from your email subscribers. Comments

Ajax Social Wipes Clean Old Likes and Spam Followers

ajax-social-wipes Jan 27, 2014 - The site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter. Comments

Email Subject Lines and the Brain

human-brain Dec 26, 2013 - Use the programming of the brain to raise open rates. Comments

Email Marketing Isn't Dead - You're Probably Just Using It Wrong

emailcampaign Dec 26, 2013 - Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic. Comments

A False Dichotomy

see-saw2 Oct 24, 2013 - We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options? Comments

On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!

marathon Aug 13, 2013 - Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can. Comments

5 Tactics to Ignite Your Email List Growth

mobile-email Aug 7, 2013 - Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them. Comments

Handling Yahoo's Email Retirement Plan

yahooearningslogo Jul 3, 2013 - Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Comments

Email Acquisition Tactics From a 'List First' Company

angry-at-email Jun 10, 2013 - Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address. Comments

Get Me Off This List!

angry-at-email May 1, 2013 - Five ways to get your unsubscribe rates to go back to normal. Comments

Quantity vs. Quality: The Email Marketer's Dilemma

mobile-email Apr 2, 2013 - If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group? Comments

What Brands Can Do to Circumvent Social Hacking

privacy-image Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments

The Grand Finale

beijing-acting-troupe Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments

Email Marketing Trends to Watch in 2013

email-tricks Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments

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