Marketing News & Expert Advice
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Spam
A False Dichotomy
May 8, 2013 - We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options? Comments
Why Checkboxes Should Be Your BFF
Nov 14, 2012 -
Don't get sucked into the notion that list growth is the absolute highest priority.
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Enough Already! The Dangers of Overstaying Your Brand
Oct 18, 2012 -
How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand.
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Email Advertising Still Delivers Productive Ad Results
Oct 16, 2012 -
With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel.
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Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer
Oct 15, 2012 -
The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us.
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Feeling Dirty?
Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments
Goodbye Postini, We'll Miss You and Don't Let the Door…
Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments
How Many Clicks to Get to the Center of An Unsubscribe?
Aug 1, 2012 -
Where or when do you start counting clicks?
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Gmail Filtering Redux
Jul 5, 2012 - If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating. Comments
Avoid the ISP War on Graymail
Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments
SMS Required Language
Jun 15, 2012 - The seven items your SMS promotions must include. Comments
Get Me Off This List!
May 1, 2013 -
Five ways to get your unsubscribe rates to go back to normal.
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5 Tactics to Ignite Your Email List Growth
Apr 17, 2013 -
Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
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Quantity vs. Quality: The Email Marketer's Dilemma
Apr 2, 2013 -
If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?
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What Brands Can Do to Circumvent Social Hacking
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
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The Grand Finale
Jan 16, 2013 -
The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series.
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Email Subject Lines and the Brain
Jan 8, 2013 -
Use the programming of the brain to raise open rates.
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Email Marketing Trends to Watch in 2013
Dec 19, 2012 -
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
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Do Not Reply to This Email
Dec 10, 2012 -
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
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Why Vendors Need Better Targeted Marketing
Dec 7, 2012 -
When you market are you doing it in a format that shows off your strengths and uniquely represents your services?
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Email Acquisition Tactics - Fair Game or Dirty Business?
Nov 15, 2012 -
Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?
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