Apr 2, 2013 - If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group? Comments
Oct 16, 2012 -
With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel.
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Oct 15, 2012 -
The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us.
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Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments
Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments
Aug 1, 2012 -
Where or when do you start counting clicks?
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Jul 5, 2012 - If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating. Comments
Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments
Jun 15, 2012 - The seven items your SMS promotions must include. Comments
Jun 7, 2012 - If you're getting filtered at Gmail, consider the reasons given and you may be able to more quickly remedy the situation. Part two in a two-part series. Comments
Jun 6, 2012 - Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Comments
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
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Jan 16, 2013 -
The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series.
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Jan 8, 2013 -
Use the programming of the brain to raise open rates.
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Dec 19, 2012 -
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
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Dec 12, 2012 -
Five ways to get your unsubscribe rates to go back to normal.
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Dec 10, 2012 -
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
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Dec 7, 2012 -
When you market are you doing it in a format that shows off your strengths and uniquely represents your services?
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Nov 15, 2012 -
Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?
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Nov 14, 2012 -
Don't get sucked into the notion that list growth is the absolute highest priority.
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Oct 18, 2012 -
How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand.
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May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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