Marketing News & Expert Advice
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Email Marketing Isn't Dead - You're Probably Just Using It Wrong
Sep 2, 2013 - Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic. Comments
Email Marketing Trends to Watch in 2013
Dec 19, 2012 -
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
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Do Not Reply to This Email
Dec 10, 2012 -
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
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Why Vendors Need Better Targeted Marketing
Dec 7, 2012 -
When you market are you doing it in a format that shows off your strengths and uniquely represents your services?
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Email Acquisition Tactics - Fair Game or Dirty Business?
Nov 15, 2012 -
Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?
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Why Checkboxes Should Be Your BFF
Nov 14, 2012 -
Don't get sucked into the notion that list growth is the absolute highest priority.
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Enough Already! The Dangers of Overstaying Your Brand
Oct 18, 2012 -
How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand.
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Email Advertising Still Delivers Productive Ad Results
Oct 16, 2012 -
With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel.
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Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer
Oct 15, 2012 -
The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us.
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Feeling Dirty?
Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments
Goodbye Postini, We'll Miss You and Don't Let the Door…
Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments
On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!
Aug 13, 2013 -
Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can.
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5 Tactics to Ignite Your Email List Growth
Aug 7, 2013 -
Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
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Handling Yahoo's Email Retirement Plan
Jul 3, 2013 -
Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think.
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Email Acquisition Tactics From a 'List First' Company
Jun 10, 2013 -
Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address.
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A False Dichotomy
May 8, 2013 -
We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
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Get Me Off This List!
May 1, 2013 -
Five ways to get your unsubscribe rates to go back to normal.
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Quantity vs. Quality: The Email Marketer's Dilemma
Apr 2, 2013 -
If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?
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What Brands Can Do to Circumvent Social Hacking
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
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The Grand Finale
Jan 16, 2013 -
The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series.
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Email Subject Lines and the Brain
Jan 8, 2013 -
Use the programming of the brain to raise open rates.
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