Quantity vs. Quality: The Email Marketer's Dilemma

Apr 2, 2013 - If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group? Comments

What Brands Can Do to Circumvent Social Hacking

privacy-image Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments

The Grand Finale

beijing-acting-troupe Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments

Email Marketing Trends to Watch in 2013

email-tricks Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments

Why Vendors Need Better Targeted Marketing

target-your-customers Dec 7, 2012 - When you market are you doing it in a format that shows off your strengths and uniquely represents your services? Comments

Email Acquisition Tactics - Fair Game or Dirty Business?

angry-at-email Nov 15, 2012 - Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Comments

Why Checkboxes Should Be Your BFF

checkbox Nov 14, 2012 - Don't get sucked into the notion that list growth is the absolute highest priority. Comments

Enough Already! The Dangers of Overstaying Your Brand

annoyed-woman Oct 18, 2012 - How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand. Comments

Email Advertising Still Delivers Productive Ad Results

isolated-laptop Oct 16, 2012 - With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Comments

Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer

shutterstock-112684646 Oct 15, 2012 - The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us. Comments

Feeling Dirty?

Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments

Goodbye Postini, We'll Miss You and Don't Let the Door…

Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments

How Many Clicks to Get to the Center of An Unsubscribe?

tootsie-pop Aug 1, 2012 - Where or when do you start counting clicks? Comments

Gmail Filtering Redux

Jul 5, 2012 - If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating. Comments

Avoid the ISP War on Graymail

Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments

SMS Required Language

Jun 15, 2012 - The seven items your SMS promotions must include. Comments

Gmail Filtering: The Spam Disposition

Jun 7, 2012 - If you're getting filtered at Gmail, consider the reasons given and you may be able to more quickly remedy the situation. Part two in a two-part series. Comments

Choice Should Be the Default

Jun 6, 2012 - Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Comments

Core Principles for Email Marketing in India

emailindia May 15, 2012 - Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Comments

What Gmail Teaches Us About Spam Filtering

May 10, 2012 - The three steps to avoid being marked as a phish or forgery by Gmail. Part one in a two-part series. Comments

Tactics to Improve List Hygiene

May 7, 2012 - An interview with Craig Swerdloff of LeadSpend. Comments

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