How Bounces Affect a Subscriber's Status
Email

How Bounces Affect a Subscriber's Status

12y Dennis Dayman

How Bounces Affect a Subscriber's Status

Looking at email bounces from an ISP's perspective. Part four in a four-part series. Read More...

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Spam Out!
Asia

Spam Out!

12y Mandeep Grover

Spam Out!

Running a successful email marketing campaign requires planning and a strong understanding of your customer's needs. Consider these five ways. Read Mo...

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2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]
Asia

2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]

12y Pushkar Sane

2012 Trends: Tablets, Social Spamming, and Data In...

Three key trends in Asia Pacific this year. Read More...

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Blacklists and Filtering: The Email Marketer's Best Friends
Email

Blacklists and Filtering: The Email Marketer's Best Friends

12y Jeanne Jennings

Blacklists and Filtering: The Email Marketer's Bes...

When your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you...

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Yahoo Wins $610M Suit Against Lottery Spammers
Data insights

Yahoo Wins $610M Suit Against Lottery Spammers

12y Shaun Nichols

Yahoo Wins $610M Suit Against Lottery Spammers

Emails purported to be from Yahoo offices. Read More...

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Reflecting on the Future for B2B Email
Email

Reflecting on the Future for B2B Email

12y Mike Hotz

Reflecting on the Future for B2B Email

Following many years of little change to the B2B marketer's approach to email marketing, 2011 proved to be the year of email marketing maturity. Read ...

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The Death of SMS...or Not
Asia

The Death of SMS...or Not

12y Mandeep Grover

The Death of SMS...or Not

Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Read More...

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'Graymail': How It Will Affect Your Email Program
Email

'Graymail': How It Will Affect Your Email Program

12y Mike Hotz

'Graymail': How It Will Affect Your Email Program

If you don't send engaging content, graymail filtering could mean death to email response as you know it. Read More...

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What Haunts Email Marketers
Email

What Haunts Email Marketers

13y Rick Buck

What Haunts Email Marketers

Four misconceptions that have arisen from urban legends that are haunting email marketers and need to be debunked. Read More...

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Worse Than Spam
Data insights

Worse Than Spam

13y Rob Graham

Worse Than Spam

It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Read More...

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Email Logistics in Crisis Management
Email

Email Logistics in Crisis Management

13y Derek Harding

Email Logistics in Crisis Management

Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factor...

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The Crowded Inbox
Email

The Crowded Inbox

13y Dennis Dayman

The Crowded Inbox

Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Read More...

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Sanford Wallace Faces Justice for Facebook Spam
Social

Sanford Wallace Faces Justice for Facebook Spam

13y Lisa Lacy

Sanford Wallace Faces Justice for Facebook Spam

'Spam King' allegedly sent unwanted messages to 500,000 users. Read More...

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Rules and Regulations of Digital Communications Around the World
Email

Rules and Regulations of Digital Communications Around the World

13y Rick Buck

Rules and Regulations of Digital Communications Ar...

How marketers can keep up with the changing legislation in the U.S, Canada, the European Union, and Asia Pacific. Part two in a two-part series. Read ...

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Social Networks and Bacn - The Good, Bad, and Ugly
Email

Social Networks and Bacn - The Good, Bad, and Ugly

13y Simms Jenkins

Social Networks and Bacn - The Good, Bad, and Ugly

Six tips and best practices to follow if you deliver the bacn. Read More...

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Trigger Happy
Asia

Trigger Happy

13y Stephen Hay

Trigger Happy

Top 10 tips to a successful email marketing campaign. Read More

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Like Weather in New England: New Rules of Digital Communications
Email

Like Weather in New England: New Rules of Digital Communications

13y Rick Buck

Like Weather in New England: New Rules of Digital ...

Focusing on permission, disclosure, and choice will get you close to a silver bullet to achieving full compliance. Part one in a two-part series. Read...

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3 Strategies to Supercharge your B2B Email Program
Email

3 Strategies to Supercharge your B2B Email Program

13y Mike Hotz

3 Strategies to Supercharge your B2B Email Program

The email inbox isn't going away, but you need to keep it fresh for your subscribers and effective in meeting your marketing goals. Read More...

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Canada Sets a New Standard in the Fight Against Spam
Conference Coverage

Canada Sets a New Standard in the Fight Against Spam

13y Nick Pavlidis

Canada Sets a New Standard in the Fight Against Sp...

Ensure compliance and avoid liability by reviewing FISA's requirements and your existing policies before it goes into effect. Read More...

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What Do All the Federal Enforcement Actions Against Marketers Mean?
Marketing

What Do All the Federal Enforcement Actions Against Marketers Mean?

13y Pace Lattin

What Do All the Federal Enforcement Actions Agains...

It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offend...

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Why Is Deliverability Still an Issue for Marketers?
Email

Why Is Deliverability Still an Issue for Marketers?

13y Derek Harding

Why Is Deliverability Still an Issue for Marketers...

It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Read More...

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OMG! YO! WOW! WOAH! WTF! - War on SPAM
Asia

OMG! YO! WOW! WOAH! WTF! - War on SPAM

13y Pushkar Sane

OMG! YO! WOW! WOAH! WTF! - War on SPAM

Social platforms will become unsocial if they don't start clamping down on spam. Read More...

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Spring Cleaning: The Top 10 Deliverability Misconceptions
Email

Spring Cleaning: The Top 10 Deliverability Misconceptions

13y Rick Buck

Spring Cleaning: The Top 10 Deliverability Misconc...

There's no better time than the present to learn from our past mistakes and improve our delivery rates. Read More...

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The State of Deliverability - New Innovations to Remedy Old Problems
Email

The State of Deliverability - New Innovations to Remedy Old Problems

13y David Daniels

The State of Deliverability - New Innovations to R...

An interview with Dave Lewis on the challenges of email delivery. Read More...

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5 Steps to Cook the 'Bacn'
Email

5 Steps to Cook the 'Bacn'

13y Mike Hotz

5 Steps to Cook the 'Bacn'

When you start sending spam's legitimate cousin, bacon emails, you're out of the fire and into the frying pan. Read More...

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Terrible Targeting for Mass Marketing Morons
Data insights

Terrible Targeting for Mass Marketing Morons

13y Rob Graham

Terrible Targeting for Mass Marketing Morons

Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Read More...

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Epsilon's Security Breach Exposes Troubling Trend
Email

Epsilon's Security Breach Exposes Troubling Trend

13y Anna Maria Virzi

Epsilon's Security Breach Exposes Troubling Trend

Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Read More...

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