Spam

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Spam Out!

Jan 17, 2012 - Running a successful email marketing campaign requires planning and a strong understanding of your customer's needs. Consider these five ways. Comments

2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]

tablets1 Jan 6, 2012 - Three key trends in Asia Pacific this year. Comments

Blacklists and Filtering: The Email Marketer's Best Friends

Dec 27, 2011 - When your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you'll be happy they exist. Comments

Yahoo Wins $610M Suit Against Lottery Spammers

Dec 8, 2011 - Emails purported to be from Yahoo offices. Comments

Reflecting on the Future for B2B Email

Nov 16, 2011 - Following many years of little change to the B2B marketer's approach to email marketing, 2011 proved to be the year of email marketing maturity. Comments

The Death of SMS...or Not

sms-revenuefeatured Nov 8, 2011 - Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Comments

'Graymail': How It Will Affect Your Email Program

Nov 2, 2011 - If you don't send engaging content, graymail filtering could mean death to email response as you know it. Comments

What Haunts Email Marketers

Oct 12, 2011 - Four misconceptions that have arisen from urban legends that are haunting email marketers and need to be debunked. Comments

Worse Than Spam

Sep 21, 2011 - It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Comments

Email Logistics in Crisis Management

Sep 1, 2011 - Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider. Comments

The Crowded Inbox

Aug 31, 2011 - Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Comments

Sanford Wallace Faces Justice for Facebook Spam

Aug 5, 2011 - 'Spam King' allegedly sent unwanted messages to 500,000 users. Comments

Rules and Regulations of Digital Communications Around the World

Jul 20, 2011 - How marketers can keep up with the changing legislation in the U.S, Canada, the European Union, and Asia Pacific. Part two in a two-part series. Comments

Social Networks and Bacn - The Good, Bad, and Ugly

Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments

Trigger Happy

triggeremail Jun 24, 2011 - Top 10 tips to a successful email marketing campaign. Comments

Like Weather in New England: New Rules of Digital Communications

Jun 22, 2011 - Focusing on permission, disclosure, and choice will get you close to a silver bullet to achieving full compliance. Part one in a two-part series. Comments

3 Strategies to Supercharge your B2B Email Program

Jun 15, 2011 - The email inbox isn't going away, but you need to keep it fresh for your subscribers and effective in meeting your marketing goals. Comments

Canada Sets a New Standard in the Fight Against Spam

Jun 14, 2011 - Ensure compliance and avoid liability by reviewing FISA's requirements and your existing policies before it goes into effect. Comments

What Do All the Federal Enforcement Actions Against Marketers Mean?

Jun 13, 2011 - It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offenders. Comments

Why Is Deliverability Still an Issue for Marketers?

Jun 9, 2011 - It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Comments

OMG! YO! WOW! WOAH! WTF! - War on SPAM

waronspam May 27, 2011 - Social platforms will become unsocial if they don't start clamping down on spam. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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