How to construct the perfect marketing email

Oct 22, 2015 - "Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that make the ideal email. Comments

Fuel for Diageo's Deal With Facebook: 20% Sales Lift

smirnoff-for-diageo-story Sep 20, 2011 - Beverage brand steps up partnership with social giant. Comments

Glenfiddich Serves Up an iPad App and a Dram

glenfiddich Oct 27, 2010 - Single malt scotch whiskey brand rolls out iPad app to connect with consumers attending tasting events. Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.