Sponsorship

BuzzFeed Breathes Life Into the Sponsored Post

Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

4 Ways Marketers Can Better Connect With Men, Women Online

Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments

Tessa Wegert | Media Buying

What's New in Lifestyle Publications

Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments

Tessa Wegert | Media Buying

Sponsorships Made to Engage

Mar 24, 2011 - Consumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Comments

Anna Maria Virzi | Strategies

Forbes Media's Publishing Mashup: Ad Blogs

Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments

Jack Marshall | Strategies

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

Aug 17, 2010 - Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Comments

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

Jobs

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Search Analyst
Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...