Sponsorship

BuzzFeed Breathes Life Into the Sponsored Post

Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

4 Ways Marketers Can Better Connect With Men, Women Online

Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments

Tessa Wegert | Media Buying

What's New in Lifestyle Publications

Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments

Tessa Wegert | Media Buying

Sponsorships Made to Engage

Mar 24, 2011 - Consumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Comments

Anna Maria Virzi | Strategies

Forbes Media's Publishing Mashup: Ad Blogs

Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments

Jack Marshall | Strategies

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

Aug 17, 2010 - Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Comments

COMMENTS

UPCOMING EVENTS

SES Shanghai

May 29-30, 2013

SES Toronto

June 12-14, 2013

SES San Francisco

September 10-14, 2013

SES Hong Kong

September 16-18, 2013

SES Chicago

November 4-7, 2013

WEBINARS

Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013

1:00pm ET / 10:00am PT
Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013

1:00pm ET / 10:00am PT

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013

Jobs

ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...