We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...
View articleHong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...
View articleDigital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....
View articlePandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleAre publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Read Mo...
View articleIn a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....
View articleMozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firef...
View articleAs lower-middle class incomes decline, more people rely on Wi-Fi service outside the home, providing an opportunity for brands to invest more heavily ...
View articleIn an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and ma...
View articleSite embraces advertiser content, rejects IAB standard ads. Read More...
View articleWhen it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Read More...
View articleOne site delivers a beauty high and the other, a sweet experience. Read More...
View articleConsumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Read More...
View articleAdvertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Read More...
View articleSony Pictures, Heineken and Adidas are among first to sponsor video highlights. Read More...
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