6 ways HQ Trivia could open up to advertisers

Digital Marketing 6 ways HQ Trivia could open up to advertisers

6y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

View article
Social media campaigns: fails and wins at Hong Kong's Rugby Sevens

Social media campaigns: fails and wins at Hong Kong's Rugby Sevens

8y Sophie Loras

Social media campaigns: fails and wins at Hong Kon...

Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...

View article
Why sponsored social is one of 2015's most effective marketing tactics [Study]

Why sponsored social is one of 2015's most effective marketing tactics [Study]

8y Mike O'Brien

Why sponsored social is one of 2015's most effecti...

Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....

View article
Get the latest analysis and reports delivered to your inbox daily
Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

9y Emily Alford

Pandora's Sponsored Listening: How Less Interrupti...

Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...

View article
Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

9y Kristin Kovner

Qué Pasa con Marketing? 6 Lessons I Learned in Arg...

A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...

View article
Are Brands Robbing Publishers for Profits?

Are Brands Robbing Publishers for Profits?

9y Jeanniey Mullen

Are Brands Robbing Publishers for Profits?

Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Read Mo...

View article
Is Technology Killing TV or Making It Even Better for Brands?

Is Technology Killing TV or Making It Even Better for Brands?

10y Larry Allen

Is Technology Killing TV or Making It Even Better ...

In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....

View article
Mozilla to Test Sponsored Content on Firefox

Mozilla to Test Sponsored Content on Firefox

10y Yuyu Chen

Mozilla to Test Sponsored Content on Firefox

Mozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firef...

View article
Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship

Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship

10y McNeal Maddox

Making Valuable Connections: Opportunities for Bra...

As lower-middle class incomes decline, more people rely on Wi-Fi service outside the home, providing an opportunity for brands to invest more heavily ...

View article
VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media

VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media

10y Liva Judic

VIDEO: FedEx Puts SuperBowl in Rearview as it Focu...

In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and ma...

View article
BuzzFeed Breathes Life Into the Sponsored Post

BuzzFeed Breathes Life Into the Sponsored Post

12y Zachary Rodgers

BuzzFeed Breathes Life Into the Sponsored Post

Site embraces advertiser content, rejects IAB standard ads. Read More...

View article
4 Ways Marketers Can Better Connect With Men, Women Online

4 Ways Marketers Can Better Connect With Men, Women Online

12y Mike Dodge

4 Ways Marketers Can Better Connect With Men, Wome...

When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Read More...

View article
What's New in Lifestyle Publications

What's New in Lifestyle Publications

13y Tessa Wegert

What's New in Lifestyle Publications

One site delivers a beauty high and the other, a sweet experience. Read More...

View article
Sponsorships Made to Engage

Sponsorships Made to Engage

13y Tessa Wegert

Sponsorships Made to Engage

Consumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Read More...

View article
Forbes Media's Publishing Mashup: Ad Blogs

Forbes Media's Publishing Mashup: Ad Blogs

13y Anna Maria Virzi

Forbes Media's Publishing Mashup: Ad Blogs

Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Read More...

View article
Yahoo Launches Ad-Supported Soccer Highlights in U.K.

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

14y Jack Marshall

Yahoo Launches Ad-Supported Soccer Highlights in U...

Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Read More...

View article