Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments
May 12, 2014 - Mozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firefox. Comments
Feb 12, 2014 - As lower-middle class incomes decline, more people rely on Wi-Fi service outside the home, providing an opportunity for brands to invest more heavily in sponsored Wi-Fi. Comments
Nov 18, 2013 - In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014. Comments
Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments
Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments
Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments
Mar 24, 2011 - Consumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Comments
Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments
Aug 17, 2010 - Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
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