Sponsorship

tv-everywhere

Is Technology Killing TV or Making It Even Better for Brands?

Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments

Mozilla to Test Sponsored Content on Firefox

firefoximage May 12, 2014 - Mozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firefox. Comments

Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship

wifi1 Feb 12, 2014 - As lower-middle class incomes decline, more people rely on Wi-Fi service outside the home, providing an opportunity for brands to invest more heavily in sponsored Wi-Fi. Comments

VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media

pacheco-fedex Nov 18, 2013 - In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014. Comments

BuzzFeed Breathes Life Into the Sponsored Post

buzzfeed-homepage Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

4 Ways Marketers Can Better Connect With Men, Women Online

Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments

What's New in Lifestyle Publications

Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments

Sponsorships Made to Engage

Mar 24, 2011 - Consumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Comments

Forbes Media's Publishing Mashup: Ad Blogs

Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

soccer Aug 17, 2010 - Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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