Sponsorship

BuzzFeed Breathes Life Into the Sponsored Post

Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

4 Ways Marketers Can Better Connect With Men, Women Online

Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments

Tessa Wegert | Media Buying

What's New in Lifestyle Publications

Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments

Tessa Wegert | Media Buying

Sponsorships Made to Engage

Mar 24, 2011 - Consumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Comments

Anna Maria Virzi | Strategies

Forbes Media's Publishing Mashup: Ad Blogs

Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments

Jack Marshall | Strategies

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

Aug 17, 2010 - Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Comments

COMMENTS

UPCOMING EVENTS

SES Shanghai

May 29-30, 2013

SES Toronto

June 12-14, 2013

SES San Francisco

September 10-14, 2013

SES Chicago

November 4-7, 2013

WEBINARS

How to Optimize Your Social Channels for Lead Gen
April 11, 2013

1:00pm ET / 10:00am PT
Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013

1:00pm ET / 10:00am PT
Behind the Backlinks - Why They Rank
April 18, 2013

1:00pm ET / 10:00am PT

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013

Jobs

Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...