Spotify

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Uber and Spotify Partnership Lets Consumers Play DJ

Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

taylor Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing fans to interact with its latest music video. Comments

Pandora Goes Ad-Free, for One Hour

pandora2014 Oct 22, 2014 - In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Comments

The Rise of the Paid Social Network Business Model

hands-catching-money Oct 22, 2014 - There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Comments

Diet Coke’s New Campaign Taps Social Media to Amplify Its Message

shutterstock-200091398 Sep 24, 2014 - The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they go to express themselves. Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments

How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Industry (Part I)

musicnotes Jun 25, 2014 - With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. Comments

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18, 2014 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace. Comments

Smirnoff’s "The Party" Video Series Showcases Accessibility

smirnoff-party Apr 16, 2014 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. Comments

Gucci Pairs Female DJs With Fringe on Branded Spotify Hub

gucci-fringe Mar 12, 2014 - Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11. Comments

Monetizing OTT: Ads, a la Carte, and Subscriptions

video-streaming-shutterstock-99918575 Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Comments

Beats Music Service Muscles Into the Competition

mobile-music-shutterstock-140393350 Jan 30, 2014 - Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Comments

Heineken to Young Men of the World: Dance More, Drink Slow

heineken-dance-more-2 Jan 13, 2014 - The brand seeks to make moderation aspirational to men in their mid-20s in its Dance More, Drink Slow campaign, which includes videos and music. Comments

Mercedes Taps Spotify to Seek Corporate Rockstars

nomster Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments

Spotify Inks Major Launch Advertisers As It Expands Into Asia

spotify-jonathan Apr 18, 2013 - The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Comments

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