Digital Marketing People on the Move: GE Has a New CMO

Oct 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Comments

Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

pandora-and-spotify Sep 30, 2015 - Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according to chief marketing officers (CMOs) from Pandora and Spotify. Comments

4 Strategic Tips for Building a Lasting Social Campaign in China

wearesocial-logo Sep 10, 2015 - We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Comments

Mobile Advertising and Its Original Medium

mobile-music-listen-shutterstock-259943798 Aug 28, 2015 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts. Comments

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

pandora-logo-two Jul 27, 2015 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

music-image Jul 6, 2015 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Comments

Pandora on the Power of Music in a Connected World

heidi-browning-pandora Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands. Comments

Big Analytics, Good Will and 'The Queen of the Internet'

taylor-swift Jun 29, 2015 - Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Comments

The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Spotify app logo Jun 16, 2015 - Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video ads' valuable future. Comments

Spotify Transitions from Music App to Video Platform

shutterstock-200035424 May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments

Starbucks And Spotify Team Up To Create "Music Ecosystem"

Starbucks May 20, 2015 - The music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a multi-year partnership. Comments

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

shutterstock-200035424 Apr 16, 2015 - Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored content. Comments

YP Partners With Uber to Bring Cars to Your Door

yp-logo-big-data Apr 9, 2015 - In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. Comments

Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

periscope-logo Mar 30, 2015 - As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was primarily positive. Comments

Tic Tac Turns to Digital to Lure SE Asian Millennials

tic-tac-indonesia Feb 15, 2015 - Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Comments

Spotlight On: Pandora's Jack Krawczyk

pandora-logo-two Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform. Comments

Data's Role in Music and Marketing

music-streaming Jan 28, 2015 - Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between marketing and music? Comments

Uber and Spotify Partnership Lets Consumers Play DJ

uber-spotify Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

taylor Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing fans to interact with its latest music video. Comments

Pandora Goes Ad-Free, for One Hour

pandora2014 Oct 22, 2014 - In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Comments

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