Apr 18, 2014 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace. Comments
Apr 16, 2014 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. Comments
Mar 12, 2014 - Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11. Comments
Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Comments
Jan 30, 2014 - Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Comments
Jan 13, 2014 - The brand seeks to make moderation aspirational to men in their mid-20s in its Dance More, Drink Slow campaign, which includes videos and music. Comments
Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments
Apr 18, 2013 - The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
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A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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