McDonald's, Nike, Sprint Among March Madness Ad Winners
Marketing

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

View article
4 Steps to Help B2B Marketers Become More Mobile
Marketing

4 Steps to Help B2B Marketers Become More Mobile

10y Thomas Mueller

4 Steps to Help B2B Marketers Become More Mobile

A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...

View article
Sprint’s Frobinson Framily Hits the Road in a Digital Content Initiative
Social

Sprint’s Frobinson Framily Hits the Road in a Digital Content Initiative

10y Mike O'Brien

Sprint’s Frobinson Framily Hits the Road in a Digi...

Sprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potentia...

View article
Get the latest analysis and reports delivered to your inbox daily
Sprint’s Oscars Twitter Party Invites the Whole "Framily"
Social

Sprint’s Oscars Twitter Party Invites the Whole "Framily"

10y Lisa Lacy

Sprint’s Oscars Twitter Party Invites the Whole "F...

To push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the ...

View article
Sprint 60 Unlimited Uses Tweets to Fuel Virtual Race During Nascar Event
Marketing

Sprint 60 Unlimited Uses Tweets to Fuel Virtual Race During Nascar Event

11y Lisa Lacy

Sprint 60 Unlimited Uses Tweets to Fuel Virtual Ra...

The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Read...

View article
Digitas Reflects on Dual Media Partnership for Sprint at E3
Media

Digitas Reflects on Dual Media Partnership for Sprint at E3

11y Matt Kapko

Digitas Reflects on Dual Media Partnership for Spr...

Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from ...

View article
Sprint and Telefonica Form Mobile Advertising Alliance
Media

Sprint and Telefonica Form Mobile Advertising Alliance

11y Matt Kapko

Sprint and Telefonica Form Mobile Advertising Alli...

Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for bra...

View article
Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Agency Spotlight

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New...

12y ClickZ News Staff

Execs & Accounts: Wunderman Wins Levi's Digita...

Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Read More...

View article
Fall, a Season for Every Brand
Media

Fall, a Season for Every Brand

13y Tessa Wegert

Fall, a Season for Every Brand

Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire...

View article
Tech and Entertainment Brands Embrace Twitter Promoted Trends
Data insights

Tech and Entertainment Brands Embrace Twitter Promoted Trends

13y Kate Kaye

Tech and Entertainment Brands Embrace Twitter Prom...

The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...

View article
Royal Wedding Creates Opportunities for Brands
Media

Royal Wedding Creates Opportunities for Brands

13y Tessa Wegert

Royal Wedding Creates Opportunities for Brands

The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Read More...

View article
ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Social

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

13y Kate Kaye

ClickZ Stats: Cross Promotions a Theme in Twitter ...

Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...

View article