Aug 27, 2014 - A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way. Comments
Aug 8, 2014 - Sprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potential are unclear. Comments
Feb 28, 2014 - To push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the whole "framily." Comments
Jul 26, 2013 - The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Comments
Jun 26, 2013 - Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page. Comments
Feb 25, 2013 - Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands around the globe. The carriers' alliance reaches a combined 370 million customers, with Sprint... Comments
Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments
Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments
Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments
May 5, 2011 - The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Comments
Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments
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Hong Kong, 8-9 December
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.