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Sprint and Telefonica Form Mobile Advertising Alliance

Matt Kapko  |  Mobile

Feb 25, 2013 - Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands around the globe. The carriers' alliance reaches a combined 370 million customers, with Sprint servicing 55 million customers in the US and Telefonica... Comments

ClickZ News Staff  |  Agency Spotlight

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief

Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments

Tessa Wegert  |  Media Buying

Fall, a Season for Every Brand

Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments

Kate Kaye  |  Social Media

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

Tessa Wegert  |  Media Buying

Royal Wedding Creates Opportunities for Brands

May 5, 2011 - The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Comments

Kate Kaye  |  Social Media

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

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