Marketing News & Expert Advice
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Sprint
Sprint 60 Unlimited Uses Tweets to Fuel Virtual Race During Nascar Event
Jul 26, 2013 - The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Comments
Digitas Reflects on Dual Media Partnership for Sprint at E3
Jun 26, 2013 -
Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page.
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Sprint and Telefonica Form Mobile Advertising Alliance
Feb 25, 2013 -
Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands around the globe. The carriers' alliance reaches a combined 370 million customers, with Sprint...
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Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments
Fall, a Season for Every Brand
Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments
Tech and Entertainment Brands Embrace Twitter Promoted Trends
Jul 1, 2011 -
The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads.
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Royal Wedding Creates Opportunities for Brands
May 5, 2011 - The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Comments
ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Apr 6, 2011 -
Tech and telecom brands accounted for 39 percent of the Promoted Trends in March.
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