Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments
Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014