The Practical Guide to Programmatic Planning in China: Part 2

Jul 22, 2015 - Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Comments

4 Secrets Behind International Monetization

international-image Jul 21, 2015 - The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and understand their diverse audience. Comments

A Practical Guide to Programmatic Planning in China: Part 1

programmatic-visual-media Jun 28, 2015 - Charlie Wang talks through the finer points of planning a programmatic strategy for China. Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments

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