Digital Makes Brands Think About Back-to-School Shopping Sooner

Jul 30, 2015 - As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer. Comments

What Challenges Do Agencies Face in 2015?

agency-innovation May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

Lessons Learned From 10 Terrific Tweets

learn-chalkboard Nov 4, 2014 - Many brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media efforts. Comments

Twitter and Apple Are Changing the Way We Shop

mobile commerce Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

Staples Temporarily Becomes 'Stap es' Online, Asks #WhatTheL

staplesdogbones-photo Jan 3, 2014 - Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L with items not typically associated with Staples. Comments

SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat

Mar 1, 2011 - Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not. Comments

How Top Retailers Used Twitter on Black Friday

macys-twitter-holiday Nov 30, 2010 - BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Comments

Big Brands Using Weekly Circulars on Facebook

shoplocal Aug 4, 2010 - Walgreen's, JC Penney, and Staples are using ShopLocal circulars on Facebook. Comments

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