Marketing News & Expert Advice
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Starbucks
Driving Customer Innovation: It's the Small Things That Count
Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments
6 Steps for Building a Mobile Strategy
May 16, 2011 - Understanding the different phases in the customer cycle will put your mobile strategy into better perspective. Comments
Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns
Apr 22, 2011 -
Brands tie social media and mobile marketing efforts to global environmental awareness day.
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#HelpJapan: Do's and Don'ts for Brands
Mar 17, 2011 -
StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves.
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AmEx And Starbucks Get 'Special' on Foursquare
Mar 10, 2011 -
Credit brand launches SXSW rewards, while coffee retailer has fun turning 40.
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10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments
Facebook Launches Mobile Check-In Deals in Europe
Jan 31, 2011 -
Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform.
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Mobile Behavior: Hunting and Gathering
Jan 14, 2011 - A look at the mobile search, barcode/QR code, and mobile payment highlights to come. Comments
Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands
Nov 24, 2010 -
Telecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in.
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The Next Generation of Business Engagement
Oct 27, 2010 - What can you do in social media that you cannot do in other media? That's the new challenge. Comments
Starbucks Takes Cue From Airports With Branded WiFi
Aug 13, 2010 -
The coffee retailer has struck agreements with The Wall Street Journal, Zagat, Nickelodeon, and others to offer store patrons "subscription-level" content.
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3 Steps to Reduce Mobile Checkout Friction
Oct 5, 2012 -
More information = less friction, and less friction = more conversions.
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Facebook Gifts Could Steal Search Dollars From Google
Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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Pantene, Starbucks Sponsor Video Content With an Edge
May 1, 2012 -
At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands.
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3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments
Starbucks Plans to Run Google 'Offer' This Week
Apr 2, 2012 -
UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon.
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Google+ Audience Hard to Come by for Some Brands
Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments
Fall, a Season for Every Brand
Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments
5 Instagram Tactics for Brands
Sep 14, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments
The Rise of F-Commerce
Sep 13, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments
Seattle Digital Agency Backs Starbucks CEO in Political Cause
Sep 6, 2011 -
Pop launched a digital platform to help Howard Schultz in his crusade against ineffective government.
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