Marketing News & Expert Advice
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Starbucks
Driving Customer Innovation: It's the Small Things That Count
Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments
Fall, a Season for Every Brand
Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments
5 Instagram Tactics for Brands
Sep 14, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments
The Rise of F-Commerce
Sep 13, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments
Seattle Digital Agency Backs Starbucks CEO in Political Cause
Sep 6, 2011 -
Pop launched a digital platform to help Howard Schultz in his crusade against ineffective government.
Comments
5 Instagram Tactics For Brands
Aug 31, 2011 -
Starbucks is using Instagram to engage with fans. Here's how your brand can do the same.
Comments
The Rise of F-Commerce
Jun 1, 2011 -
Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer?
Comments
6 Steps for Building a Mobile Strategy
May 16, 2011 - Understanding the different phases in the customer cycle will put your mobile strategy into better perspective. Comments
Six Stages of Social Media Maturity
May 4, 2011 -
From tools and tactics to platforms and processes - a framework to social media strategy.
Comments
Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns
Apr 29, 2011 -
Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers.
Comments
Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns
Apr 22, 2011 -
Brands tie social media and mobile marketing efforts to global environmental awareness day.
Comments
Cathay Engages Instagram Fans to Celebrate the Snake Year
Feb 7, 2013 -
Cathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests.
Comments
3 Steps to Reduce Mobile Checkout Friction
Oct 5, 2012 -
More information = less friction, and less friction = more conversions.
Comments
Facebook Gifts Could Steal Search Dollars From Google
Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
Comments
Passbook: A Smart Move for Brands and Apple
Sep 26, 2012 -
Here's how and why.
Comments
The Mobile Web Comes of Age
Jul 25, 2012 -
Responsive design, apps, or mobile site. Options to consider when optimizing for your web properties.
Comments
Collaborate to Grow: Leveraging Social Space Connections to Build Brands
Jul 20, 2012 - Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Comments
Pantene, Starbucks Sponsor Video Content With an Edge
May 1, 2012 -
At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands.
Comments
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments
Starbucks Plans to Run Google 'Offer' This Week
Apr 2, 2012 -
UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon.
Comments
Google+ Audience Hard to Come by for Some Brands
Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments
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