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Passbook: A Smart Move for Brands and Apple

Sep 26, 2012 - Here's how and why. Comments

The Mobile Web Comes of Age

uafeatured Jul 25, 2012 - Responsive design, apps, or mobile site. Options to consider when optimizing for your web properties. Comments

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

Jul 20, 2012 - Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Comments

Pantene, Starbucks Sponsor Video Content With an Edge

pantene-funnyordie May 1, 2012 - At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands. Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

Starbucks Plans to Run Google 'Offer' This Week

starbucks-google-offers Apr 2, 2012 - UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon. Comments

Google+ Audience Hard to Come by for Some Brands

Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments

Fall, a Season for Every Brand

Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments

5 Instagram Tactics for Brands

Sep 14, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments

The Rise of F-Commerce

Sep 13, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments

Seattle Digital Agency Backs Starbucks CEO in Political Cause

upwardspiral Sep 6, 2011 - Pop launched a digital platform to help Howard Schultz in his crusade against ineffective government. Comments

5 Instagram Tactics For Brands

starbucks5more Aug 31, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments

The Rise of F-Commerce

fcommercefeatured Jun 1, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments

6 Steps for Building a Mobile Strategy

May 16, 2011 - Understanding the different phases in the customer cycle will put your mobile strategy into better perspective. Comments

Six Stages of Social Media Maturity

pepsifeatured May 4, 2011 - From tools and tactics to platforms and processes - a framework to social media strategy. Comments

Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns

nikezoom Apr 29, 2011 - Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Comments

Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns

mobile-ad-ziggy Apr 22, 2011 - Brands tie social media and mobile marketing efforts to global environmental awareness day. Comments

Taking Mobile Banking to the Next Level

chaseapp Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments

#HelpJapan: Do's and Don'ts for Brands

alibaba Mar 17, 2011 - StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Comments

AmEx And Starbucks Get 'Special' on Foursquare

amex Mar 10, 2011 - Credit brand launches SXSW rewards, while coffee retailer has fun turning 40. Comments

10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media

Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments

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