Marketing News & Expert Advice
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Starbucks
Taking Mobile Banking to the Next Level
Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments
It's Good to Do Good
Apr 23, 2003 - Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Comments
#HelpJapan: Do's and Don'ts for Brands
Mar 17, 2011 -
StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves.
Comments
AmEx And Starbucks Get 'Special' on Foursquare
Mar 10, 2011 -
Credit brand launches SXSW rewards, while coffee retailer has fun turning 40.
Comments
10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments
Facebook Launches Mobile Check-In Deals in Europe
Jan 31, 2011 -
Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform.
Comments
Mobile Behavior: Hunting and Gathering
Jan 14, 2011 - A look at the mobile search, barcode/QR code, and mobile payment highlights to come. Comments
Is Jiepang the Answer to Foursquare in the Chinese Market?
Jan 13, 2011 -
Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region.
Comments
Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands
Nov 24, 2010 -
Telecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in.
Comments
The Next Generation of Business Engagement
Oct 27, 2010 - What can you do in social media that you cannot do in other media? That's the new challenge. Comments
Starbucks Takes Cue From Airports With Branded WiFi
Aug 13, 2010 -
The coffee retailer has struck agreements with The Wall Street Journal, Zagat, Nickelodeon, and others to offer store patrons "subscription-level" content.
Comments
Suburbanized Foursquare Should Serve Chili's and Starbucks Well
Jul 12, 2010 -
To the delight of retailers in strip malls and shopping plazas, the geo-location service plans to increase the distance range for which users can receive special offers.
Comments
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