Starbucks

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

Jul 20, 2012 - Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Comments

Pantene, Starbucks Sponsor Video Content With an Edge

pantene-funnyordie May 1, 2012 - At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands. Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

Starbucks Plans to Run Google 'Offer' This Week

starbucks-google-offers Apr 2, 2012 - UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon. Comments

Google+ Audience Hard to Come by for Some Brands

Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments

Fall, a Season for Every Brand

Sep 22, 2011 - Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show. Comments

5 Instagram Tactics for Brands

Sep 14, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments

The Rise of F-Commerce

Sep 13, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments

Seattle Digital Agency Backs Starbucks CEO in Political Cause

upwardspiral Sep 6, 2011 - Pop launched a digital platform to help Howard Schultz in his crusade against ineffective government. Comments

5 Instagram Tactics For Brands

starbucks5more Aug 31, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments

The Rise of F-Commerce

fcommercefeatured Jun 1, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments

6 Steps for Building a Mobile Strategy

May 16, 2011 - Understanding the different phases in the customer cycle will put your mobile strategy into better perspective. Comments

Six Stages of Social Media Maturity

pepsifeatured May 4, 2011 - From tools and tactics to platforms and processes - a framework to social media strategy. Comments

Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns

nikezoom Apr 29, 2011 - Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Comments

Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns

mobile-ad-ziggy Apr 22, 2011 - Brands tie social media and mobile marketing efforts to global environmental awareness day. Comments

Taking Mobile Banking to the Next Level

chaseapp Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments

#HelpJapan: Do's and Don'ts for Brands

alibaba Mar 17, 2011 - StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Comments

AmEx And Starbucks Get 'Special' on Foursquare

amex Mar 10, 2011 - Credit brand launches SXSW rewards, while coffee retailer has fun turning 40. Comments

10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media

Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments

Facebook Launches Mobile Check-In Deals in Europe

facebook-deals Jan 31, 2011 - Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform. Comments

Mobile Behavior: Hunting and Gathering

Jan 14, 2011 - A look at the mobile search, barcode/QR code, and mobile payment highlights to come. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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