Mar 24, 2015 - Because training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how to create an ad to digital buying. Comments
Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments
Jan 28, 2015 - Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will interrupt the consumer experience. Comments
Nov 12, 2013 - Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Comments
Oct 29, 2013 - Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Comments
Dec 18, 2012 - Jonathan Bokor is joining MediaVest as senior vice president and director of advanced media. Comments
Oct 7, 2011 - Mediabrands buys Spring Creek Group; Chris Allen shifts to new role at Starcom USA, MRM London and Meteorite Merge. Comments
Aug 18, 2011 - New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Comments
Jun 16, 2011 - Exclusive Q&A with the head of the social giant's new global agency relations team. Comments
Dec 20, 2010 - SMG has dibs on addressable TV ad inventory at national scale. Comments
Oct 5, 2010 - Appointment unites the agency's digital and print spending activities under one reporting structure. Comments
Hong Kong, May 5-6, 2015
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT