Starcom Mediavest


Multicultural Marketing to Become Mainstream in a Millennial World

Aug 24, 2015 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. Comments

YouTube’s First Decade: The Top Ads and the Trends That Define Them

youtube-logo Jun 3, 2015 - YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Comments

Digital Marketing People on the Move: May 2015 Roundup

business-people Jun 2, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Comments

New Facebook Features Provide Training for Marketers

Facebook Like button on a keyboard Mar 24, 2015 - Because training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how to create an ad to digital buying. Comments

Brands Increasingly Choose Data Ownership

ecommerce-conversions-clicks Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments

Wearables: A Double-Edged Sword

wearables-fitness Jan 28, 2015 - Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will interrupt the consumer experience. Comments

Starcom, Yahoo To Leverage Context for Digital Video Content and Ads

partnership Nov 12, 2013 - Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Comments

Google Inks Cross Media Ad Deal With Publicis

Google Logo Oct 29, 2013 - Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Comments

MediaVest Names Bokor SVP and Director of Advanced Media

jonathan-bokor Dec 18, 2012 - Jonathan Bokor is joining MediaVest as senior vice president and director of advanced media. Comments

Agency News: Mediabrands Buys Social Shop; New Role for Starcom's Chris Allen

Oct 7, 2011 - Mediabrands buys Spring Creek Group; Chris Allen shifts to new role at Starcom USA, MRM London and Meteorite Merge. Comments

Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media

Aug 18, 2011 - New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Comments

Facebook Faces: Meet Sarah Personette

sarah-personette Jun 16, 2011 - Exclusive Q&A with the head of the social giant's new global agency relations team. Comments

DirecTV Gives Starcom First Shot at Addressable TV Ads

Dec 20, 2010 - SMG has dibs on addressable TV ad inventory at national scale. Comments

MediaVest Hires Sarah Baehr, Former Media Lead at Razorfish

Oct 5, 2010 - Appointment unites the agency's digital and print spending activities under one reporting structure. Comments

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