Starwood Hotels


Mobile and the Travel Consumer

Jul 17, 2015 - Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to offer strong mobile experiences. Comments

UGC Is the Key to Instagram Success [Study]

instagram-icon-large Jun 12, 2015 - User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. Comments

Will the Apple Watch Kill the Notification Game?

Apple Watch will be available from 29 April Apr 20, 2015 - Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology? Comments

YP Partners With Uber to Bring Cars to Your Door

yp-logo-big-data Apr 9, 2015 - In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. Comments

What the Apple Watch Really Means for Brand Advertisers

apple-watch-2 Mar 19, 2015 - The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Comments

Mobile 2015: 4 Trends to Watch

2015-firework Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

ritzcarlton Aug 27, 2014 - The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among other enhancements to its app. Comments

Starwood’s New Robotic Butler Accepts #MeetBotlr Tweets as Tips

botlr-upclose-lr Aug 19, 2014 - Starting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robot will accept tweets as tips. Comments

Starwood Hotels Testing Google Glass App, but Is It Too Early?

starwood-spg-app-glass Apr 23, 2014 - Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Comments

Starwood Hotels to Test Mobile, Keyless Check-In

starwood-keyless-2 Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments

Hotels Look for the Key to Social Media

Jul 26, 2010 - The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story. Comments

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