Strategy

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4 Steps to Help B2B Marketers Become More Mobile

Aug 27, 2014 - A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way. Comments

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

buy-now Aug 26, 2014 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option. Comments

The Content Is You!

content Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal. Comments

5 Things the Mobile Sharing Economy Can Teach the Enterprise

ride-request-small Aug 26, 2014 - The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sharing economy? Comments

Things Are Looking Up, According to the CMO Council

marketing-game-plan Aug 25, 2014 - After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry. Comments

Show Us Your Briefs

creative-breifs Aug 22, 2014 - High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help you improve them. Comments

Winning Consumer Attention: Amazing Content + True Native Distribution

content-marketing-megaphone Aug 18, 2014 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a true native distribution strategy. Comments

How to Write a Winning Marketing Plan

strategy Aug 17, 2014 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan. Comments

Is LinkedIn's New Publisher Platform Worth Testing?

linkedinnewlogo Aug 15, 2014 - The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces on LinkedIn first? Comments

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

bonin-bough-czlsf-video Aug 14, 2014 - In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what this means for future generations of marketers. Comments

Variation in Content Creation Is Trick to Winning Social [#CZLSF]

content Aug 14, 2014 - A look at the day two keynote panel at ClickZ Live San Francisco, a fireside chat with Facebook, Hootsuite, Ghirardelli, YouTube and the Online Marketing Institute's Aaron Kahlow. Comments

These 3 Digital Marketing Trends Are About to Change Advertising

digital-marketing-trends-1 Aug 14, 2014 - While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend lists but that are experiencing rapid growth as well. Comments

2015 Planning - Big Budget Considerations for Every CMO

budget-money-jar Aug 14, 2014 - It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to help you move the process along as smoothly and effectively as possible. Comments

Inbound Marketing Is the Key to Happiness at Work

inbound-marketing-happiness Aug 14, 2014 - Inbound marketing is one of the most effective ways to move forward with digital marketing efforts. If we apply the same inbound marketing strategies to improving workplace environments, we may find ourselves with much happier employees. Comments

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

ClickZ Live Mobile App Aug 13, 2014 - Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Comments

Oreo Mini Delivery Thinks Small

oreo-mini-wonderfilled Aug 13, 2014 - Oreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketing tool and should generate a small number of highly qualified consumer recipients, experts say. Comments

Meow Mix Taps Nostalgia in Jingle Remix Effort

meow-mix-2 Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for any such effort is making sure the right people get their hands on it, which remains to be seen. Comments

5 Things Your CEO Should Know About gTLDs

brandgtldoptions Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. Comments

Sales and Marketing Alignment: Is Everyone Rowing Together?

rowing-alignment Aug 13, 2014 - Sales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress prospects. Comments

What Pushes Marketing Toward the Forefront of Digital Change?

forefront-digital-change Aug 12, 2014 - This second piece from ClickZ Training takes a look at some of the factors that are pushing marketing toward the forefront of digital change in organizations, including corporate culture and technology strategy. Comments

Data vs. Insights – They’re Not the Same, Not Even Close

data-vs-insights-image Aug 12, 2014 - In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business, or their industry. Comments

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