Strategy

meeting-brainstorm

Making the Business Case for Digital Marketing in Asia

May 20, 2015 - Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Comments

Change Management and Digital Strategies

shutterstock-178709681-team-meeting May 19, 2015 - Digital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Comments

The Seven Deadly Sins of Digital Marketing

devil-sin May 18, 2015 - Marketers are still making basic faux pas when it comes to a digital strategy. Comments

How Customer Engagement Campaigns Impact Customer Experience

happy-credit-card-shopper May 15, 2015 - What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowledge find out exactly how to improve customer experience and increase brand revenue. Comments

ANZ Uses Instagram to Target a New Generation of Banking Customers

anz-logo-square May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

How to Stay Focused (on the Right Things) as an Entrepreneur

brain-image May 14, 2015 - In a hyperactive, digital age it can be difficult to keep your eyes on the prize. Find out how to keep your focus off of Facebook and onto Forbes with these essential tips for budding entrepreneurs. Comments

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

weibo-logo-international May 12, 2015 - Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

5 Key Tips for Marketing to Moms

mothers-day-marketing-tips May 7, 2015 - In honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Comments

Build Your Business by Aligning Policy With the Social Web

social-marketing May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values. Comments

Curing Asia’s Allergy to Failure

asia-success May 5, 2015 - "Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing initiatives. Comments

5 Reasons for Agency Decay

fatigue-small-shutterstock-124736755-1 May 4, 2015 - A look at why we may lose deals, talent, and our very own soul after years of being in the agency world. Comments

B2B Companies Can Buck the Norm and Win Big in Marketing

outside-the-box-b2b Apr 30, 2015 - Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a big way. Comments

Why Is Digital Marketing Growing So Slowly?

slow-growth Apr 28, 2015 - Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Comments

The Brand Value of Running

running Apr 27, 2015 - Brands across Asia could be capitalizing off the region's new fitness fad. Comments

The Etymology of Function

etymology Apr 27, 2015 - What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Comments

Let's Not Be Nostalgic for the 'Mad Men' Era

mad-men-era-advertising Apr 24, 2015 - While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Comments

Secrets of the Successful CMO

jesus-twitter Apr 24, 2015 - Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Comments

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

user-generated-content Apr 23, 2015 - User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company. Comments

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns. Comments

I’ve Built My Buyer Personas, Now What?

personas-personalization Apr 22, 2015 - Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Comments

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