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It's Too Late for Data Governance

Nov 7, 2013 - The more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's too late. Comments

SEO Opportunities and Advantages for First-Movers in Asia

mobilegrowthfeatured Jun 17, 2013 - What's next for search marketing in Asia? The timing is ripe to gain first-mover advantage. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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