Jul 21, 2014 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Comments
Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments
May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments
Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments
Feb 15, 2012 - Styld.by lets users easily share looks that include Gap clothes. Comments
Mar 28, 2011 - Inspiration (and sometimes new insights) can come from some very unexpected places. Comments
Mar 15, 2011 - New ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay. Comments
Aug 6, 2010 - Company hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT