Marketing News & Expert Advice
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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments
Social Media a Meh for E-Commerce Traffic
May 23, 2013 -
Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions.
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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Apr 5, 2013 -
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
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AKQA Builds Social Catalog for Gap's Fashions
Feb 15, 2012 -
Styld.by lets users easily share looks that include Gap clothes.
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Going Up Against the Old Guard
Mar 28, 2011 - Inspiration (and sometimes new insights) can come from some very unexpected places. Comments
StumbleUpon Finds Footing With Ad Upgrade
Mar 15, 2011 - New ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay. Comments
Adapt.ly to Manage Ads Across Multiple Social Networks
Aug 6, 2010 - Company hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Comments
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