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35 Tools to Enhance Your Content Marketing Efforts

Jul 21, 2014 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

Social Media a Meh for E-Commerce Traffic

monetate-pinterest-growth May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

native-ses Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments

AKQA Builds Social Catalog for Gap's Fashions

styldby-gap-akqa Feb 15, 2012 - Styld.by lets users easily share looks that include Gap clothes. Comments

Going Up Against the Old Guard

Mar 28, 2011 - Inspiration (and sometimes new insights) can come from some very unexpected places. Comments

StumbleUpon Finds Footing With Ad Upgrade

Mar 15, 2011 - New ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay. Comments

Adapt.ly to Manage Ads Across Multiple Social Networks

Aug 6, 2010 - Company hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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