Subway

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Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Subway Goes High Fashion With #ProjectSubway

project-subway-02 Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments

Jared the Subway Guy's Next Chapter: Branded Web Series

jared-with-mario Jul 2, 2013 - Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Comments

How Rally APAC Convinces Brands to Invest in Social Marketing

subwaysocialcommerce Feb 20, 2013 - Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Comments

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

7elevenfeatured Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

Subway Pushes Avocados in Facebook Logout Page Ad

subway-facebook-logout Jun 5, 2012 - A Swiffer ad post on the logout page added over 12,000 likes in six days. Comments

After 'The Pitch,' Subway Wakes Up on Twitter

subway-breakfast Apr 9, 2012 - Promoted Trend follows up ad agency-focused reality TV appearance. Comments

Subway Taps MediaCom for U.S. Digital Ad Spending

Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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