Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments
Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments
Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments
Jul 2, 2013 - Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Comments
Feb 20, 2013 - Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Comments
Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Jun 5, 2012 - A Swiffer ad post on the logout page added over 12,000 likes in six days. Comments
Apr 9, 2012 - Promoted Trend follows up ad agency-focused reality TV appearance. Comments
Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.