Tweets of the week: Rugby World Cup and a race that stops a nation

Nov 5, 2015 - Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's Tweets in the Asia-Pacific region. Comments

The real value of loyalty programs: data

loyalty-flickr-8256427128-417c4c04d0-z Oct 26, 2015 - Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data. Comments

Does Your Brand Need a Human in the Loop?

the-real-you-social Sep 18, 2015 - Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Comments

Brands Love Twitter's #WhatIsLoveIn4Words

whatislovein4words-petco-twitter-hashtag-pug Feb 12, 2015 - The hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more successful with content than others. Comments

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

social-data-understand Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Subway Goes High Fashion With #ProjectSubway

project-subway-02 Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments

Jared the Subway Guy's Next Chapter: Branded Web Series

jared-with-mario Jul 2, 2013 - Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Comments

How Rally APAC Convinces Brands to Invest in Social Marketing

subwaysocialcommerce Feb 20, 2013 - Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Comments

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

7elevenfeatured Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

Subway Pushes Avocados in Facebook Logout Page Ad

subway-facebook-logout Jun 5, 2012 - A Swiffer ad post on the logout page added over 12,000 likes in six days. Comments

After 'The Pitch,' Subway Wakes Up on Twitter

subway-breakfast Apr 9, 2012 - Promoted Trend follows up ad agency-focused reality TV appearance. Comments

Subway Taps MediaCom for U.S. Digital Ad Spending

Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments

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