Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments
Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments
Jul 2, 2013 - Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Comments
Feb 20, 2013 - Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Comments
Nov 22, 2012 - Both chains have adopted Passbook in a move to offer mobile coupons to customers. Comments
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Jun 5, 2012 - A Swiffer ad post on the logout page added over 12,000 likes in six days. Comments
Apr 9, 2012 - Promoted Trend follows up ad agency-focused reality TV appearance. Comments
Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014