Marketing News & Expert Advice
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Subway
Subway Goes High Fashion With #ProjectSubway
Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments
Jared the Subway Guy's Next Chapter: Branded Web Series
Jul 2, 2013 -
Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles.
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How Rally APAC Convinces Brands to Invest in Social Marketing
Feb 20, 2013 -
Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy.
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Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong
Nov 22, 2012 -
Both chains have adopted Passbook in a move to offer mobile coupons to customers.
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The Digital Olympics
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Subway Pushes Avocados in Facebook Logout Page Ad
Jun 5, 2012 -
A Swiffer ad post on the logout page added over 12,000 likes in six days.
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After 'The Pitch,' Subway Wakes Up on Twitter
Apr 9, 2012 -
Promoted Trend follows up ad agency-focused reality TV appearance.
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Subway Taps MediaCom for U.S. Digital Ad Spending
Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments
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