ClickZ Super Bowl XLIX Coverage Super Bowl ads provide just as much, if not more, entertainment than the game itself. Not only is it the most exclusive advertising event of the year but it has also become a 'race to the top' for brand marketers to produce the most memorable 30-second spots, as well as reach new customers.


Getting it right with social when everything we know is wrong

Nov 25, 2015 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose? Comments

How can marketers combat the mobile ad viewability issue?

obama-binoculars Oct 15, 2015 - The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current industry standards can help limit losses. Comments

How to come back from venomous virality

slip-banana-peel Oct 14, 2015 - Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing with the fallout. Comments

Email primetime: connect with customers on their schedules

time-target-shutterstock-185989004 Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

Brands Still Matter - Just Not Like They Used To

brands-applied-gtld Sep 28, 2015 - Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about service, philanthropy, and relevant experiences. Comments

Multicultural Marketing to Become Mainstream in a Millennial World

multicultural-marketing Aug 24, 2015 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. Comments

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands. Comments

The Next Generation of Leaders

young-leaders Jul 3, 2015 - If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Comments

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

super bowl Jul 1, 2015 - The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to recent research. Comments

Remembering Mobile Dads - and Not Just on Father’s Day

A dad working from home with his young son Jun 3, 2015 - Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than those in previous generations. Comments

McDonald's, Nike, Sprint Among March Madness Ad Winners

nba-basketball Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

Brands Not Showing Enough Love for Valentine’s Day

valentinesday Feb 12, 2015 - Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holiday? Comments

Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015

facebook-mobile-blue Feb 9, 2015 - Super Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Comments

Coca-Cola Duped Into Tweeting Racist Content

Coca-Cola Feb 5, 2015 - Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned the quotes into cartoon characters. Comments

Are Mobile Games the Next Big Space for Advertisers?

mobilegames Feb 5, 2015 - This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers leverage the medium as an effective advertising platform? Comments

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5, 2015 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

Super Bowl XLIX: Ads, Trends, and Engagement

superbowl2015 Feb 4, 2015 - A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Comments

Super Bowl XLIX Ad Winners and Losers

ClickZ Super Bowl XLIX coverage Feb 2, 2015 - With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad dollars? Comments

Brands Take to Twitter to Cross-Promote During Super Bowl

twitter-logo Feb 2, 2015 - During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Comments

ClickZ's Super Bowl XLIX Live Coverage

ClickZ Super Bowl XLIX coverage Feb 1, 2015 - Check back here all night for the latest Super Bowl ad buzz. Comments

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