An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....
View articleThough Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...
View articleSEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...
View article"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...
View articleAvocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...
View article2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...
View articleMary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...
View articleThe most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...
View articleA favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...
View articleNew research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a ...
View articleWith ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as so...
View articleVideo was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly list of ...
View articleDespite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...
View articleHow was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...
View articleWith the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...
View articleThe Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...
View articleAnalyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleSuper Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...
View articleWill programmatic ads be the real champion of the upcoming Super Bowl? Read More...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
View articleFeaturing figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...
View articleAnalyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...
View articleFor our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...
View articleFor the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...
View articleThough still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleThe amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...
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