Super Bowl

ClickZ Super Bowl XLVIII Coverage Super Bowl ads provide just as much, if not more, entertainment than the game itself. Not only is it the most exclusive advertising event of the year but it has also become a 'race to the top' for brand marketers to produce the most memorable 30-second spots, as well as reach new customers.

activa

Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

Jul 31, 2014 - Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers capitalize on this? Comments

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

activa Jul 11, 2014 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this year's Super Bowl cracked the top 10. Comments

Google Search Interest in the World Cup Crushes the Super Bowl

world-cup-ball May 23, 2014 - The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined. Comments

GoDaddy Lets Small Business Owners Pitch Danica Patrick at 125 MPH

gd-social-0003-danica Feb 26, 2014 - GoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business pitches and vote for their favorites. Comments

Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life

shutterstock-120646564 Feb 26, 2014 - Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to invigorate their corporate websites. Comments

#SESLON 2014: Bringing Campaigns to Life by Marketing in Moment

Bruce Daisley at SES London 2014 Feb 11, 2014 - Bruce Daisley, Twitter's U.K. managing director, says real-time marketing isn't about being the most witty. It's about being the smartest by planning your messages for both planned and unplanned moments. Comments

Learning From the Super Bowl and the NFL About CRM

shutterstock-159960029 Feb 10, 2014 - How the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Comments

Super Bowl 2014 Advertisers: Did They Win the Search Game?

football-shutterstock-157525877 Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments

Notes on CEOS, Super Bowls, and Fashion Vloggers

notes-shutterstock-142417732 Feb 7, 2014 - A grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to get real. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Super Bowl XLVIII Winners, Losers and Lessons

budweiser-hero-welcome-1-1024x576 Feb 3, 2014 - Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which once again, makes it the big winner this year. Comments

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

ad-blitz-youtube Feb 3, 2014 - Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Comments

Which Ads Won Super Bowl XXVIII?

superbowl2014 Feb 3, 2014 - A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and which used interesting and creative strategies. Comments

ClickZ's Super Bowl XLVIII Live Coverage

budweiser-puppy-love-image Feb 2, 2014 - Check back here all night for the latest Super Bowl ad buzz. Comments

ClickZ’s Super Bowl XLVIII Ad Pregame Show

tmobile-puppies Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments

Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)

superbowl-fans-tv-shows Jan 31, 2014 - Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenue," its CEO, Patrick Salyer, says in a blog post. Comments

Cultural Commentary Creates Winning Twitter Campaigns

luvs-lullabylift Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments

CarMax Follows Animal Planet’s Lead With Puppy Content for Super Bowl Sunday

puppy-carmax-employee Jan 29, 2014 - While CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions of viewers who have proven there’s a market for animal lovers during the Super Bowl. Comments

Arby’s, the "Oreo" of the #Grammys?

arbys1 Jan 27, 2014 - Capitalizing on the buzz surrounding Pharrell Williams' hat, Arby's wins the award for the most retweeted tweet of the Grammy night. Comments

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

Metlife Stadium Jan 24, 2014 - During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue in 2014? Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

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