Marketing News & Expert Advice
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Super Bowl
Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter
Social media and display ads produce a hit for Sean Combs' vodka brand.
Oscar Campaigns Entertain and Inform Online and Off
It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads.
Teleflora Orders Go MIA on Valentine's Day
Super Bowl ad seemingly created too much response for the romantic holiday.
Brands Take Super Risks With Social Media
Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime.
Putting the Super Bowl's 2.1M Online Viewers in Context
How did NBC's online audience stack up against other streamed events?
Does Super Bowl XLVI Portend the Future of Media Planning?
An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers.
2012 Super Bowl Ads: An Email Marketer's Perspective
If you're known for creating value with your messages, your consumers will look for them.
Super Bowl Ads 2012: Winners and Losers
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
ClickZ's Game Day Coverage of the Super Bowl Ads
Real-time data and commentary on the big game commercials.
How Honda's Super Bowl Ads Got 12M Views
Ad agency RPA describes what happened behind the scenes.
VW's 'Bark Side' Ad Loses Social Momentum
Social activity involving the video dropped, but the video still had lots of views.
Super Bowl 2012 Ads: 3 Trends to Watch
In advertising, what a difference two years makes.
Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Partnership offers game watchers a $5 rebate on pizzas.
Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.
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