Marketing News & Expert Advice
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Super Bowl
Triggering Unruly Emotions Key to Video Sharing
Jul 10, 2013 - Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them. Comments
U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo
Jan 9, 2013 -
KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips.
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Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show
Jan 4, 2013 -
Pepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February.
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Tremor Video Releases 2013 Video Predictions
Jan 2, 2013 -
The predictions include touch, transmedia, and ERPs.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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Sports and Shopping Shape Mobile Behavior in 2012
Mar 8, 2012 - The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Comments
Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter
Mar 1, 2012 -
Social media and display ads produce a hit for Sean Combs' vodka brand.
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Oscar Campaigns Entertain and Inform Online and Off
Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments
Teleflora Orders Go MIA on Valentine's Day
Feb 16, 2012 -
Super Bowl ad seemingly created too much response for the romantic holiday.
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Brands Take Super Risks With Social Media
Feb 9, 2012 - Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime. Comments
Putting the Super Bowl's 2.1M Online Viewers in Context
Feb 8, 2012 - How did NBC's online audience stack up against other streamed events? Comments
Inside the Real-Time Marketing 'War Room'
Apr 17, 2013 -
The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms.
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How to Win the Oscars (and Your Next Digital Campaign)
Feb 28, 2013 -
Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns.
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6 Super Bowl Marketing Lessons
Feb 14, 2013 -
Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward.
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Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways
Feb 7, 2013 -
As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both.
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7 Lessons From the 2013 Super Bowl Commercials
Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word.
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Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game
Feb 4, 2013 -
Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube...
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ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Adobe Sees Super Bowl Mobile Video Doubling
Jan 30, 2013 -
A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe said that mobile video viewing will double on Super Bowl Sunday this year.
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Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker
Jan 23, 2013 -
When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas...
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