Marketing News & Expert Advice
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Super Bowl
Does Super Bowl XLVI Portend the Future of Media Planning?
Feb 7, 2012 - An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Comments
Indy Welcomes Super Bowl Visitors With Social Media
Jan 23, 2012 -
Host city will use team of 50 message makers.
Comments
Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'
Jan 17, 2012 -
Contest will decide the brand's commercial creative for the big game.
Comments
Hyundai's Super Bowl Blog Campaign a Lesson to Marketers
Dec 23, 2011 -
The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers.
Comments
USA Today and Facebook Pair Up for Super Bowl Ad Meter
Sep 30, 2011 -
There's nothing official about USA Today's ad ranking, but it has come to carry weight in the ad world. Now it's social too.
Comments
Google Comes Out at Cannes
Jun 23, 2011 -
Ad industry heaps Lions on Google and its Creative Lab.
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How LivingSocial Brought Twitter to The Oscars
Mar 1, 2011 -
Daily deals site complemented TV spots with on-location red carpet tweeting.
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The Blurring Borders of Latinos and Sports
Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments
Likeable Versus Memorable?
Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments
Trolls Are Inevitable; Here's How to Deal With Them
Feb 10, 2011 - Seven productive methods to abating negativity in your community. Comments
The Four Levels of Super Bowl Cross-Media Success
Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments
2012 Super Bowl Ads: An Email Marketer's Perspective
Feb 7, 2012 - If you're known for creating value with your messages, your consumers will look for them. Comments
ClickZ's Game Day Coverage of the Super Bowl Ads
Feb 5, 2012 -
Real-time data and commentary on the big game commercials.
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How Honda's Super Bowl Ads Got 12M Views
Feb 4, 2012 -
Ad agency RPA describes what happened behind the scenes.
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VW's 'Bark Side' Ad Loses Social Momentum
Feb 3, 2012 -
Social activity involving the video dropped, but the video still had lots of views.
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Super Bowl 2012 Ads: 3 Trends to Watch
Feb 3, 2012 - In advertising, what a difference two years makes. Comments
Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Feb 2, 2012 -
Partnership offers game watchers a $5 rebate on pizzas.
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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Feb 1, 2012 -
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.
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What NBC.com's Super Bowl Ad Packages Cost
Jan 31, 2012 -
Brands receptive to live stream promotional opportunities, NBC says.
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Super Bowl Ads Online: To Seed or Not to Seed?
Jan 27, 2012 -
Marketers use digital to get most out of big game spends. But is it effective?
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Coke's Super Bowl Ads Will Change With the Game
Jan 26, 2012 -
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
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