ClickZ Super Bowl XLIX Coverage Super Bowl ads provide just as much, if not more, entertainment than the game itself. Not only is it the most exclusive advertising event of the year but it has also become a 'race to the top' for brand marketers to produce the most memorable 30-second spots, as well as reach new customers.


Super Bowl Fans Ready to Engage With Brand Ads on Social

Jan 30, 2015 - A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

ad-blitz-youtube-halftime Jan 30, 2015 - During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look at what to expect. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and Comments

The Increasingly Big Game Around the Big Game

super bowl Jan 28, 2015 - As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big game. Comments

Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter Zipdial logo Jan 27, 2015 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely help the platform catch up with Facebook-owned WhatsApp and Instagram. Comments

Bud Light Offering Delivery Service Just in Time for the Super Bowl

bud-light-button-anheuser-busch Jan 22, 2015 - Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones. Comments

YouTube Takes on NBC With Own Super Bowl Halftime Show

YouTube is the world's largest video-sharing website Jan 21, 2015 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the likes of Katy Perry and Lenny Kravitz? Comments

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21, 2015 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares. Comments

Are Super Bowl Ads Worth the Price? Newcastle Says No

newcastle-super-bowl-aubrey-plaza Jan 14, 2015 - Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend. Comments

To Celebrity or Not to Celebrity?

14jan15-nick-annetts-scarlett-sodastream Jan 13, 2015 - Employing the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure from them. Comments

Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

shutterstock-184267580 Jan 12, 2015 - The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Comments

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

YouTube is the world's largest video-sharing website Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 2014. Comments

What Are the Most Shared Ads of 2014?

online-video-advertising Nov 20, 2014 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Comments

Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

activa Jul 31, 2014 - Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers capitalize on this? Comments

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

activa Jul 11, 2014 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this year's Super Bowl cracked the top 10. Comments

Google Search Interest in the World Cup Crushes the Super Bowl

world-cup-ball May 23, 2014 - The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined. Comments

GoDaddy Lets Small Business Owners Pitch Danica Patrick at 125 MPH

gd-social-0003-danica Feb 26, 2014 - GoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business pitches and vote for their favorites. Comments

Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life

shutterstock-120646564 Feb 26, 2014 - Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to invigorate their corporate websites. Comments

#SESLON 2014: Bringing Campaigns to Life by Marketing in Moment

Bruce Daisley at SES London 2014 Feb 11, 2014 - Bruce Daisley, Twitter's U.K. managing director, says real-time marketing isn't about being the most witty. It's about being the smartest by planning your messages for both planned and unplanned moments. Comments

Learning From the Super Bowl and the NFL About CRM

shutterstock-159960029 Feb 10, 2014 - How the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Comments

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