Feb 5, 2012 - Real-time data and commentary on the big game commercials. Comments
Dec 23, 2011 -
The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers.
Comments
Sep 30, 2011 -
There's nothing official about USA Today's ad ranking, but it has come to carry weight in the ad world. Now it's social too.
Comments
Jun 23, 2011 -
Ad industry heaps Lions on Google and its Creative Lab.
Comments
Mar 1, 2011 -
Daily deals site complemented TV spots with on-location red carpet tweeting.
Comments
Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments
Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments
Feb 10, 2011 - Seven productive methods to abating negativity in your community. Comments
Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments
Feb 9, 2011 -
ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers.
Comments
Feb 8, 2011 - A search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Comments
Feb 4, 2012 -
Ad agency RPA describes what happened behind the scenes.
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Feb 3, 2012 -
Social activity involving the video dropped, but the video still had lots of views.
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Feb 3, 2012 - In advertising, what a difference two years makes. Comments
Feb 2, 2012 -
Partnership offers game watchers a $5 rebate on pizzas.
Comments
Feb 1, 2012 -
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.
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Jan 31, 2012 -
Brands receptive to live stream promotional opportunities, NBC says.
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Jan 27, 2012 -
Marketers use digital to get most out of big game spends. But is it effective?
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Jan 26, 2012 -
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
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Jan 23, 2012 -
Host city will use team of 50 message makers.
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Jan 17, 2012 -
Contest will decide the brand's commercial creative for the big game.
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May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT