Super Bowl ads provide just as much, if not more, entertainment than the game itself. Not only is it the most exclusive advertising event of the year but it has also become a 'race to the top' for brand marketers to produce the most memorable 30-second spots, as well as reach new customers.
Jan 22, 2014 - MRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as well as the convergence of digital and TV. Comments
Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments
Jan 22, 2014 - Brands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Comments
Jul 10, 2013 - Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them. Comments
Apr 17, 2013 - The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms. Comments
Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments
Feb 14, 2013 - Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward. Comments
Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both. Comments
Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments
Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments
Feb 3, 2013 - Check here for data and analysis as commercials air throughout the game. Comments
Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments
Jan 30, 2013 - A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe said that mobile video viewing will double on Super Bowl Sunday this year. Comments
Jan 23, 2013 - When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas... Comments
Jan 9, 2013 - KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Comments
Jan 4, 2013 - Pepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February. Comments
Jan 2, 2013 - The predictions include touch, transmedia, and ERPs. Comments
Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments
Mar 8, 2012 - The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Comments
Mar 1, 2012 - Social media and display ads produce a hit for Sean Combs' vodka brand. Comments
Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.