SuperBowl

ClickZ Super Bowl XLIX Coverage Super Bowl ads provide just as much, if not more, entertainment than the game itself. Not only is it the most exclusive advertising event of the year but it has also become a 'race to the top' for brand marketers to produce the most memorable 30-second spots, as well as reach new customers.

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6 Super Bowl Marketing Lessons

Feb 14, 2013 - Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward. Comments

Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

subway-super-bowl Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both. Comments

7 Lessons From the 2013 Super Bowl Commercials

Super Bowl XLVII GoDaddy Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

budweiser-name-the-newest-clydesdale-foal Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments

ClickZ's Live Super Bowl XLVII Coverage

toyota-super-bowl-2013 Feb 3, 2013 - Check here for data and analysis as commercials air throughout the game. Comments

ClickZ's Super Bowl XLVII Preview

Super Bowl XLVII Audi Prom Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Adobe Sees Super Bowl Mobile Video Doubling

superbowl-bars Jan 30, 2013 - A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe said that mobile video viewing will double on Super Bowl Sunday this year. Comments

Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker

tacobell Jan 23, 2013 - When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas... Comments

U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo

kfccouchgatelogo Jan 9, 2013 - KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Comments

Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show

beyonce-image Jan 4, 2013 - Pepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February. Comments

Tremor Video Releases 2013 Video Predictions

shutterstock-87652201 Jan 2, 2013 - The predictions include touch, transmedia, and ERPs. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Sports and Shopping Shape Mobile Behavior in 2012

Mar 8, 2012 - The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Comments

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter

ciroc-pdiddy Mar 1, 2012 - Social media and display ads produce a hit for Sean Combs' vodka brand. Comments

Oscar Campaigns Entertain and Inform Online and Off

Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments

Teleflora Orders Go MIA on Valentine's Day

teleflorasuperbowl Feb 16, 2012 - Super Bowl ad seemingly created too much response for the romantic holiday. Comments

Brands Take Super Risks With Social Media

Feb 9, 2012 - Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime. Comments

Putting the Super Bowl's 2.1M Online Viewers in Context

Feb 8, 2012 - How did NBC's online audience stack up against other streamed events? Comments

Does Super Bowl XLVI Portend the Future of Media Planning?

Feb 7, 2012 - An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Comments

2012 Super Bowl Ads: An Email Marketer's Perspective

Feb 7, 2012 - If you're known for creating value with your messages, your consumers will look for them. Comments

ClickZ's Game Day Coverage of the Super Bowl Ads

chevysilverado-superbowl2012 Feb 5, 2012 - Real-time data and commentary on the big game commercials. Comments

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