Super Bowl ads provide just as much, if not more, entertainment than the game itself. Not only is it the most exclusive advertising event of the year but it has also become a 'race to the top' for brand marketers to produce the most memorable 30-second spots, as well as reach new customers.
Feb 16, 2012 - Super Bowl ad seemingly created too much response for the romantic holiday. Comments
Feb 9, 2012 - Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime. Comments
Feb 8, 2012 - How did NBC's online audience stack up against other streamed events? Comments
Feb 7, 2012 - An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Comments
Feb 7, 2012 - If you're known for creating value with your messages, your consumers will look for them. Comments
Feb 5, 2012 - Real-time data and commentary on the big game commercials. Comments
Feb 4, 2012 - Ad agency RPA describes what happened behind the scenes. Comments
Feb 3, 2012 - Social activity involving the video dropped, but the video still had lots of views. Comments
Feb 3, 2012 - In advertising, what a difference two years makes. Comments
Feb 2, 2012 - Partnership offers game watchers a $5 rebate on pizzas. Comments
Feb 1, 2012 - Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Comments
Jan 31, 2012 - Brands receptive to live stream promotional opportunities, NBC says. Comments
Jan 27, 2012 - Marketers use digital to get most out of big game spends. But is it effective? Comments
Jan 26, 2012 - Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Comments
Jan 23, 2012 - Host city will use team of 50 message makers. Comments
Jan 17, 2012 - Contest will decide the brand's commercial creative for the big game. Comments
Dec 23, 2011 - The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Comments
Sep 30, 2011 - There's nothing official about USA Today's ad ranking, but it has come to carry weight in the ad world. Now it's social too. Comments
Jun 23, 2011 - Ad industry heaps Lions on Google and its Creative Lab. Comments
Mar 1, 2011 - Daily deals site complemented TV spots with on-location red carpet tweeting. Comments
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