SuperBowl

ClickZ Super Bowl XLVIII Coverage Super Bowl ads provide just as much, if not more, entertainment than the game itself. Not only is it the most exclusive advertising event of the year but it has also become a 'race to the top' for brand marketers to produce the most memorable 30-second spots, as well as reach new customers.

Sports and Shopping Shape Mobile Behavior in 2012

Mar 8, 2012 - The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Comments

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter

ciroc-pdiddy Mar 1, 2012 - Social media and display ads produce a hit for Sean Combs' vodka brand. Comments

Oscar Campaigns Entertain and Inform Online and Off

Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments

Teleflora Orders Go MIA on Valentine's Day

teleflorasuperbowl Feb 16, 2012 - Super Bowl ad seemingly created too much response for the romantic holiday. Comments

Brands Take Super Risks With Social Media

Feb 9, 2012 - Some of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exposure into overtime. Comments

Putting the Super Bowl's 2.1M Online Viewers in Context

Feb 8, 2012 - How did NBC's online audience stack up against other streamed events? Comments

Does Super Bowl XLVI Portend the Future of Media Planning?

Feb 7, 2012 - An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Comments

2012 Super Bowl Ads: An Email Marketer's Perspective

Feb 7, 2012 - If you're known for creating value with your messages, your consumers will look for them. Comments

ClickZ's Game Day Coverage of the Super Bowl Ads

chevysilverado-superbowl2012 Feb 5, 2012 - Real-time data and commentary on the big game commercials. Comments

How Honda's Super Bowl Ads Got 12M Views

ferris-bueller-matthew-broderick-super-bowl Feb 4, 2012 - Ad agency RPA describes what happened behind the scenes. Comments

VW's 'Bark Side' Ad Loses Social Momentum

vw-barkside Feb 3, 2012 - Social activity involving the video dropped, but the video still had lots of views. Comments

Super Bowl 2012 Ads: 3 Trends to Watch

Feb 3, 2012 - In advertising, what a difference two years makes. Comments

Pizza Hut, Amex Team Up on Foursquare for Super Bowl

foursquare-checkin Feb 2, 2012 - Partnership offers game watchers a $5 rebate on pizzas. Comments

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

adrianalee-youtube Feb 1, 2012 - Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Comments

What NBC.com's Super Bowl Ad Packages Cost

manning Jan 31, 2012 - Brands receptive to live stream promotional opportunities, NBC says. Comments

Super Bowl Ads Online: To Seed or Not to Seed?

ferris-bueller-matthew-broderick-super-bowl Jan 27, 2012 - Marketers use digital to get most out of big game spends. But is it effective? Comments

Coke's Super Bowl Ads Will Change With the Game

coke-polar-bear Jan 26, 2012 - Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Comments

Indy Welcomes Super Bowl Visitors With Social Media

super-bowl-2012-emblem Jan 23, 2012 - Host city will use team of 50 message makers. Comments

Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'

doritos Jan 17, 2012 - Contest will decide the brand's commercial creative for the big game. Comments

Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

hyundai-superbowlxlv Dec 23, 2011 - The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Comments

USA Today and Facebook Pair Up for Super Bowl Ad Meter

superbowl-usatoday Sep 30, 2011 - There's nothing official about USA Today's ad ranking, but it has come to carry weight in the ad world. Now it's social too. Comments

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