Marketing News & Expert Advice
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T-Mobile
Facebook Ad Revenue Doubles Amid Mobile Surge
Jul 25, 2013 - How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter. "When it comes to mobile I'm very pleased with the results," says Mark... Comments
Companies Get Kudos for Social Media Responsiveness
Feb 7, 2013 -
T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers...
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Life on the Road: The Importance of Customer Care
Oct 10, 2012 -
As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need.
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AirG Adds NicheTargeting On Mobile
Jun 15, 2012 -
Mobile social net rolls out 15 targeting parameters such as ethnicity, job and salary.
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T-Mobile Revs Up Twitter Ahead of Major Rebranding
May 4, 2012 -
Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms.
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AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments
Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel
Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments
What T-Mobile and AT&T Spend Online
Mar 21, 2011 - AT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Comments
10 Guidelines for Creating Great Social Media Content
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
T-Mobile Scores Another Flashmob Video Hit
Dec 13, 2010 -
"The T-Mobile Welcome Back" uses every trick in the book - swelling voices, uplifting music, and a canny PR strategy.
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T-Mobile Hikes SMS Rate: What Is Impact on Marketers?
Sep 16, 2010 -
Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing.
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