T-Mobile

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Super Bowl 2014 Advertisers: Did They Win the Search Game?

Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe

skitch-iphoto Jan 15, 2014 - Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Comments

Facebook Ad Revenue Doubles Amid Mobile Surge

facebook-money-bags Jul 25, 2013 - How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter. "When it comes to... Comments

Companies Get Kudos for Social Media Responsiveness

top10-socdev-q4-2012-us Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers... Comments

Life on the Road: The Importance of Customer Care

on-the-road Oct 10, 2012 - As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need. Comments

AirG Adds NicheTargeting On Mobile

redbull-crushedice Jun 15, 2012 - Mobile social net rolls out 15 targeting parameters such as ethnicity, job and salary. Comments

T-Mobile Revs Up Twitter Ahead of Major Rebranding

t-mobile-twitter May 4, 2012 - Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms. Comments

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments

Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel

Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments

What T-Mobile and AT&T Spend Online

Mar 21, 2011 - AT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Comments

10 Guidelines for Creating Great Social Media Content

Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments

T-Mobile Scores Another Flashmob Video Hit

tmobile-flash Dec 13, 2010 - "The T-Mobile Welcome Back" uses every trick in the book - swelling voices, uplifting music, and a canny PR strategy. Comments

T-Mobile Hikes SMS Rate: What Is Impact on Marketers?

toll-bridge Sep 16, 2010 - Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing. Comments

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ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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