Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments
Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments
Jan 15, 2014 - Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Comments
Jul 25, 2013 - How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter. "When it comes to... Comments
Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers... Comments
Oct 10, 2012 - As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need. Comments
Jun 15, 2012 - Mobile social net rolls out 15 targeting parameters such as ethnicity, job and salary. Comments
May 4, 2012 - Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms. Comments
Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments
Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments
Mar 21, 2011 - AT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Comments
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
Dec 13, 2010 - "The T-Mobile Welcome Back" uses every trick in the book - swelling voices, uplifting music, and a canny PR strategy. Comments
Sep 16, 2010 - Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.