Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers. Comments
Oct 10, 2012 -
As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need.
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Jun 15, 2012 -
Mobile social net rolls out 15 targeting parameters such as ethnicity, job and salary.
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May 4, 2012 -
Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms.
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Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments
Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments
Mar 21, 2011 - AT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Comments
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
Dec 13, 2010 -
"The T-Mobile Welcome Back" uses every trick in the book - swelling voices, uplifting music, and a canny PR strategy.
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Sep 16, 2010 -
Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing.
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May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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