3 lessons we can learn from the most 'contagious' brands

Oct 28, 2015 - Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands like Taco Bell, Delta, and.... the Kardashians? Comments

Multicultural Marketing to Become Mainstream in a Millennial World

multicultural-marketing Aug 24, 2015 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. Comments

Consistency Matters in Social Customer Care: Three Things to Help Get it Right

customer-review Jul 1, 2015 - Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

McDonald's, Nike, Sprint Among March Madness Ad Winners

nba-basketball Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

Super Bowl XLIX Ad Winners and Losers

ClickZ Super Bowl XLIX coverage Feb 2, 2015 - With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad dollars? Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments

Super Bowl 2014 Advertisers: Did They Win the Search Game?

football-image Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe

skitch-iphoto Jan 15, 2014 - Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Comments

Facebook Ad Revenue Doubles Amid Mobile Surge

facebook-money-bags Jul 25, 2013 - How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter. "When it comes to... Comments

Companies Get Kudos for Social Media Responsiveness

top10-socdev-q4-2012-us Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers... Comments

Life on the Road: The Importance of Customer Care

on-the-road Oct 10, 2012 - As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need. Comments

AirG Adds NicheTargeting On Mobile

redbull-crushedice Jun 15, 2012 - Mobile social net rolls out 15 targeting parameters such as ethnicity, job and salary. Comments

T-Mobile Revs Up Twitter Ahead of Major Rebranding

t-mobile-twitter May 4, 2012 - Telecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms. Comments

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments

Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel

Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments

What T-Mobile and AT&T Spend Online

Mar 21, 2011 - AT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Comments

10 Guidelines for Creating Great Social Media Content

Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments

T-Mobile Scores Another Flashmob Video Hit

tmobile-flash Dec 13, 2010 - "The T-Mobile Welcome Back" uses every trick in the book - swelling voices, uplifting music, and a canny PR strategy. Comments

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