Google AdWords launches new features for a mobile-first world

Google AdWords launches new features for a mobile-first world

8y Sophie Loras

Google AdWords launches new features for a mobile-...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

View article
It’s time to make online ads good again; the industry depends on it

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

View article
The digital download: YouTube ads go real-time, while Facebook woos publishers

The digital download: YouTube ads go real-time, while Facebook woos publishers

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

View article
Get the latest analysis and reports delivered to your inbox daily
IAB: Preparing for the year of the mobile-video boom

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

View article
Five signs your brand isn't as multichannel as it should be

Five signs your brand isn't as multichannel as it should be

8y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

View article
TV everywhere: the new marketer opportunity

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

View article
Cyber Friday: Why this is the year Black Friday will play out online

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

View article
How can you solve your mobile marketing problem?

How can you solve your mobile marketing problem?

8y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

View article
Understanding the customer: how to improve the perception of mobile video ads

Understanding the customer: how to improve the perception of mobile video ads

8y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

View article
How to use mobile as a bridge between digital and physical

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

View article
The 3 reasons online advertising campaigns fail

The 3 reasons online advertising campaigns fail

8y Tim Nichols

The 3 reasons online advertising campaigns fail

There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding th...

View article
Welcome to the next generation of rank tracking

Welcome to the next generation of rank tracking

8y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

View article
3 Steps to a Better Site Redesign

3 Steps to a Better Site Redesign

9y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

View article
Are All Screens Created Equal?

Are All Screens Created Equal?

9y Larry Allen

Are All Screens Created Equal?

Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...

View article
The Opportunity of Wearable Tech for Retail Marketers

The Opportunity of Wearable Tech for Retail Marketers

9y Alex LePage

The Opportunity of Wearable Tech for Retail Market...

Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...

View article
Mobile Advertising and Its Original Medium

Mobile Advertising and Its Original Medium

9y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

View article
Is The Focus on Viewability Making Us Blind?

Is The Focus on Viewability Making Us Blind?

9y Frank Sinton

Is The Focus on Viewability Making Us Blind?

Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...

View article
3 Back-to-School Marketing Strategies With Merit

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

View article
Reach Customers in Their Favorite Places With Mobile

Reach Customers in Their Favorite Places With Mobile

9y Dave Lloyd

Reach Customers in Their Favorite Places With Mobi...

Even with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. U...

View article
YP Data Helps National Brands Go Local

YP Data Helps National Brands Go Local

9y Emily Alford

YP Data Helps National Brands Go Local

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...

View article
The Last Mobile Holiday?

The Last Mobile Holiday?

9y Anna Bager

The Last Mobile Holiday?

In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be ...

View article
Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

9y Lars Hirsch

Query Trends: The Key to Timing Your Ads Perfectly...

By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Read More...

View article
Has Digital Saved the Book Publishing Industry?

Has Digital Saved the Book Publishing Industry?

9y Jeanniey Mullen

Has Digital Saved the Book Publishing Industry?

In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?...

View article
Words That Work for the Holiday Travel Season

Words That Work for the Holiday Travel Season

10y John Gagnon

Words That Work for the Holiday Travel Season

Here are some ad copy tips that will help drive searchers to click this winter holiday season. Read More...

View article
Publisher Tips for a Holiday Bonus

Publisher Tips for a Holiday Bonus

10y Eric Wheeler

Publisher Tips for a Holiday Bonus

As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet s...

View article
Nielsen: Older Adults Embracing Digital Video Viewing

Nielsen: Older Adults Embracing Digital Video Viewing

10y Yuyu Chen

Nielsen: Older Adults Embracing Digital Video View...

A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...

View article
Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

10y Yuyu Chen

Elvis Presley’s Graceland Looks to iBeacon Technol...

The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...

View article
1 2