Tablet

mobile-holidays

The Last Mobile Holiday?

Dec 19, 2014 - In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be centered on the mobile space. Comments

Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

stopwatch-its Nov 13, 2014 - By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Comments

Has Digital Saved the Book Publishing Industry?

digital-publishing Oct 24, 2014 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming? Comments

Words That Work for the Holiday Travel Season

Travel Sep 18, 2014 - Here are some ad copy tips that will help drive searchers to click this winter holiday season. Comments

Publisher Tips for a Holiday Bonus

holiday-bonus Sep 15, 2014 - As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet shopping, and utilize programmatic. Comments

Nielsen: Older Adults Embracing Digital Video Viewing

nielsen18 Sep 9, 2014 - A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV screens. Comments

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

graceland-logo-blue Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan? Comments

Savvy Seniors: Engaging the 65+ Online Shopper

senior-ecommerce-tablet Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers. Comments

Why Don't People Click on Mobile Advertisements?

mobileads Aug 25, 2014 - In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this? Comments

The Death of the iPad?

iPad Mini with Retina display 1 Aug 20, 2014 - With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the device as a true replacement for the PC. Comments

3 Focus Areas for Hotel Marketers

hotels Aug 10, 2014 - Hotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentially retrieve hotel booking information from. Comments

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

sharethislogo Jul 10, 2014 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. Comments

Tablet Magazine Advertising Adds Impact to Print Campaigns

digitalmagazine Jul 9, 2014 - A new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reader recall scores in both formats. Comments

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

lamaison-logo Jun 19, 2014 - Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Comments

Will 2015 Be the Year of the Next Triple Crown Winner?

triple-crown Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments

Soccer Fans Will Watch World Cup on Multiple Devices [Survey]

soccer Jun 3, 2014 - A recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games. Comments

The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

manytablets Jun 3, 2014 - Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view that might be "just right" for all your digital touch points. Comments

PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

mixed mobiles Jun 2, 2014 - Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guarantee the best conversion rate. Comments

Nielsen Launches Final Test in Mobile Ad Measurement

nielsen18 Apr 18, 2014 - Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Comments

Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]

mobile-traffic-shopvisible Mar 5, 2014 - ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. Comments

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

gtld-shutterstock-29471569 Feb 26, 2014 - The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the tipping point on how they consume their content. Comments

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