Marketing News & Expert Advice
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Tablets
Barnes & Noble Targets Pinterest Users in Holiday Nook Video
Nov 30, 2012 - The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features. Comments
Sports Illustrated App Reveals Swimsuit Videos
Feb 15, 2012 -
Mobile app for iOS and Android offers videos of the 19 shoots.
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8 Obstacles That Ad-Supported E-Publishing Must Overcome
Jan 30, 2012 - Publishers, tablet makers must take these steps to win over advertisers. Comments
Tablets and E-Reader Ownership Doubled Over Holidays
Jan 23, 2012 -
Sharp rise followed a slowdown over the fall, according to a new Pew report.
Comments
4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success
Jan 9, 2012 - Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Comments
Taking Tablets to Bed Changing the Way We Shop
Nov 10, 2011 -
An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks.
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Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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Vacationing With 2 Kids and 8+ Mobile Devices
Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments
Tablet - Big Mobile or Small Desktop Device?
Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments
The Hidden Downside of a Great User Experience
May 25, 2012 - User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Comments
Friskies iPad Game Pits You Versus Your Cat
Mar 15, 2012 -
A branded game in the grand tradition of using incredible technologies to do dumb things.
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Android Tablets Gain Share at iPad's Expense
Mar 14, 2012 -
IDC release new figures on tablet sales in 2011.
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Apple's Updated iPad Hits Right Notes With Analysts
Mar 8, 2012 -
Company adds Retina display and 4G connectivity to tablet
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Super Tuesday Voters More Apt to Use iPads While Watching TV
Mar 5, 2012 -
Exclusive data on Republicans likely to vote on Super Tuesday, from Resonate Networks.
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The Consumer Battle Rages on for Brands
Feb 27, 2012 - But the battlefields are changing. Comments
13-Point Checklist to Plan for Q4 Online Sales
Feb 22, 2012 - E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Comments
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