How consumers in the US, UK and Australia use various devices

How consumers in the US, UK and Australia use various devices

8y Susan Wall

How consumers in the US, UK and Australia use vari...

You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...

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It’s time to make online ads good again; the industry depends on it

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

The digital download: YouTube ads go real-time, while Facebook woos publishers

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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IAB: Preparing for the year of the mobile-video boom

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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A tale of two mobile ad markets

A tale of two mobile ad markets

8y Frank Sinton

A tale of two mobile ad markets

How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...

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How to identify your mobile audience and their needs

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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Lessons learned from Cyber Weekend

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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TV everywhere: the new marketer opportunity

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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Cyber Friday: Why this is the year Black Friday will play out online

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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How can you solve your mobile marketing problem?

How can you solve your mobile marketing problem?

8y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

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Understanding the customer: how to improve the perception of mobile video ads

Understanding the customer: how to improve the perception of mobile video ads

8y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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The Year of Online Video: What We Saw and What's Next for Brands

The Year of Online Video: What We Saw and What's Next for Brands

9y Tessa Wegert

The Year of Online Video: What We Saw and What's N...

Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...

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7 Things That Really Great Online Media Buyers Do

7 Things That Really Great Online Media Buyers Do

9y Tim Nichols

7 Things That Really Great Online Media Buyers Do

Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...

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Who Is Buying Adult Coloring Books?

Who Is Buying Adult Coloring Books?

9y Robin Neifield

Who Is Buying Adult Coloring Books?

Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...

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Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

9y Yuyu Chen

Retailers Bumble Mobile As Parents Blow Off Back-t...

Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...

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Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos Moves From 'Mobile-First" to "Mobile-Only"

9y Mike O'Brien

Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...

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Realizing a Mobile Web Strategy

Realizing a Mobile Web Strategy

9y Dave Lloyd

Realizing a Mobile Web Strategy

Developing a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web desig...

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VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

9y Melanie White

VIDEO: Will Bigger Smartphones Push Tablets to the...

As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...

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FTC Workshop to Focus on Cross-Device Tracking

FTC Workshop to Focus on Cross-Device Tracking

9y Mike O'Brien

FTC Workshop to Focus on Cross-Device Tracking

The FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...

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Live Online Shopping Data: The Gift That Keeps Giving This Season

Live Online Shopping Data: The Gift That Keeps Giving This Season

9y Michelle Killebrew

Live Online Shopping Data: The Gift That Keeps Giv...

This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...

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Mobile by the Numbers: Some Fresh Stats and Implications

Mobile by the Numbers: Some Fresh Stats and Implications

9y Joe Laszlo

Mobile by the Numbers: Some Fresh Stats and Implic...

A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...

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Online Shoppers Will Find Best Deals on Thanksgiving Day

Online Shoppers Will Find Best Deals on Thanksgiving Day

9y Mike O'Brien

Online Shoppers Will Find Best Deals on Thanksgivi...

According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...

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Why Do Smartphone Users Download Apps Only to Ignore Them?

Why Do Smartphone Users Download Apps Only to Ignore Them?

9y Emily Alford

Why Do Smartphone Users Download Apps Only to Igno...

Nielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...

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Mobile Moms and Back-to-School Path to Purchase

Mobile Moms and Back-to-School Path to Purchase

10y Paul Bremer

Mobile Moms and Back-to-School Path to Purchase

As back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...

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AdWords' New HTML5 Feature Makes It Easier to Create Mobile Content

AdWords' New HTML5 Feature Makes It Easier to Create Mobile Content

10y Emily Alford

AdWords' New HTML5 Feature Makes It Easier to Crea...

Now, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Read ...

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5 Myths About Mobile Content Strategies and What You Can Do Instead

5 Myths About Mobile Content Strategies and What You Can Do Instead

10y Dave Lloyd

5 Myths About Mobile Content Strategies and What Y...

Mobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...

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Get It Right: Cart Utilization Is Not Cart Abandonment

Get It Right: Cart Utilization Is Not Cart Abandonment

10y Jim Davidson

Get It Right: Cart Utilization Is Not Cart Abandon...

Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...

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