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5 Myths About Mobile Content Strategies and What You Can Do Instead

Aug 6, 2014 - Mobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths about what it means to optimize content for mobile, and different alternatives to these myths. Comments

Get It Right: Cart Utilization Is Not Cart Abandonment

fathers-day-mobile-shopping Jul 29, 2014 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment - it's shopping cart utilization. Comments

Tablet Magazine Advertising Adds Impact to Print Campaigns

digitalmagazine Jul 9, 2014 - A new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reader recall scores in both formats. Comments

Mobile Retail Traffic Spiking, Sales Not So Much

mobile commerce Jul 9, 2014 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Comments

Search Trends Vary by Device During Different Times of Day [Study]

search-marketing-1 Jun 26, 2014 - A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your campaigns? Comments

Responsive Design and Coding for Non-Techies

responsivedesign May 29, 2014 - Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding knowledge will serve you well in the future. Comments

Give Me Mobile-First or Give Me Death

mobileads Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise. Comments

Switching Between Devices Normal for 40% of U.S. Web Users [Facebook Study]

facebook-like Mar 10, 2014 - A recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose. Comments

Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]

nielsen18 Feb 19, 2014 - Nielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of the digital curve. Comments

Brands Slow to Create Tablet-Specific Experiences

manytablets Jan 30, 2014 - Usablenet, a mobile and multi-channel technology company, released a new study today regarding user experiences on tablets. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season

ctr1 Dec 19, 2013 - The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in driving revenues and paid search metrics during the holiday season. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

arrow-riding-man Oct 15, 2013 - Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Comments

Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

mobilewebsite Oct 7, 2013 - Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Comments

Mobile + E-Commerce = Love Story

ecommercefeatured Dec 12, 2012 - Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Comments

Barnes & Noble Targets Pinterest Users in Holiday Nook Video

barnes-noble-dear-santa-spot-3 Nov 30, 2012 - The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features. Comments

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

The Hidden Downside of a Great User Experience

May 25, 2012 - User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Comments

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