You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleHow can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleWith Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleHere's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...
View articleAdvances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
View articleMarketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...
View articleAdult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...
View articleBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleDeveloping a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web desig...
View articleAs larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...
View articleThe FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...
View articleThis holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...
View articleA new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...
View articleAccording to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...
View articleNielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...
View articleAs back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...
View articleNow, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Read ...
View articleMobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...
View articleMany consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...
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