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Ads and Videos May Make Their Way to Snapchat

Sep 3, 2014 - The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Comments

Meow Mix Taps Nostalgia in Jingle Remix Effort

meow-mix-2 Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for any such effort is making sure the right people get their hands on it, which remains to be seen. Comments

10 Reasons Why You Should Use Vine to Build Your Brand

vine Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign. Comments

Is Reality Marketing the New Reality for Digital Media?

reality-marketing Jun 5, 2014 - Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing reality. Comments

Best Practices for Branded Vine Videos

vine May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos. Comments

Pandora Helps Brands Build Out Their Sounds in Promoted Stations

pandora-sponsored-stations May 9, 2014 - In its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, Skechers, and Toyota. Comments

WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

lastselfie-big-dk-gorilla-better-web Apr 22, 2014 - The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the platform also highlights some of its challenges. Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

10 Ways Your Brand Can Stand Out on Twitter

twitter-bird-blue-on-white Feb 25, 2014 - Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics... Comments

Taco Bell Testing Mobile Order App With Phone-Flip Feature

taco-bell-app-2 Feb 21, 2014 - The quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping their phones. It is expected to roll out nationwide later this year. Comments

Aerva Lets Users Display Their Digital Love in Times Square

timessquarevday Feb 14, 2014 - People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square just in time for Valentine’s Day. Comments

SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary

feed-the-beat Mar 12, 2013 - Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013." Comments

Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz

cr-pop Mar 8, 2013 - The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Comments

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

budweiser-name-the-newest-clydesdale-foal Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments

ClickZ's Super Bowl XLVII Preview

Super Bowl XLVII Audi Prom Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker

tacobell Jan 23, 2013 - When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas... Comments

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