Apr 22, 2014 - The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the platform also highlights some of its challenges. Comments
Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments
Feb 25, 2014 - Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics... Comments
Feb 21, 2014 - The quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping their phones. It is expected to roll out nationwide later this year. Comments
Feb 14, 2014 - People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square just in time for Valentine’s Day. Comments
Mar 12, 2013 - Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively named "Feed the Beat: SXSW 2013." Comments
Mar 8, 2013 - The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Comments
Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments
Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments
Jan 23, 2013 - When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas... Comments
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Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
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A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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