Taco Bell


ClickZ Live Chicago: What are the big trends to look out for in 2016?

Nov 20, 2015 - An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago. Comments

Tweets of the Week: Starbucks, singles, and supporting our troops

tacokisses Nov 13, 2015 - Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of those things, though it did tweet a lot of funny emojis. Comments

How to use mobile as a bridge between digital and physical

bridge-flickr-8678102574-773d88fa42-z Nov 2, 2015 - The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales? Comments

3 lessons we can learn from the most 'contagious' brands

sick-boy Oct 28, 2015 - Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands like Taco Bell, Delta, and.... the Kardashians? Comments

Brand vs. brand: social media showdowns in the world of marketing

duel Oct 8, 2015 - Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance. Comments

Should Your Brand Be on Snapchat?

snapchat-mobile Oct 1, 2015 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform. Comments

Social Content Helps Fast Food Brands Beat Stigma

Cheeseburgers Oct 1, 2015 - Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies a factor? Some industry experts say yes. Comments

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

eric-from-instagram Oct 1, 2015 - Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Comments

Listening To Your Customers: A Kind Of Different Intent Data

customerdata Sep 30, 2015 - Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are. Comments

GroupM to Be Another Agency Partnering with BuzzFeed

buzzfeed-image Aug 27, 2015 - The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

Snapchat Leads to 'Bestie Brands' #CZLTO

snapchat-logo Jun 26, 2015 - It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ Live Toronto session. Comments

Tweets of the Week: Farewell, Don Draper and David Letterman

twitter-logo May 22, 2015 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes. Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

Taco Bell Japan Entry Shows Importance of Localization

taco-bell-logo May 19, 2015 - Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region. Comments

Brands <3 Emojis

emoji May 15, 2015 - Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing consumers to use them to order pizza. Comments

McDonald's, Nike, Sprint Among March Madness Ad Winners

nba-basketball Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store Feb 26, 2015 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Comments

10 Best Social Media Wins of 2014

shutterstock-201617177 Dec 19, 2014 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media. Comments

Marketing With Emojis

emoji-thumbsup Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

Taco Bell's New App Lets You Order From Your Phone

taco-bell-store Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts. Comments

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