Marketing News & Expert Advice
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Taiwan
Puma Leverages Social Graph to Promote Spring-Summer Collection
Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments
5 Lessons I Learned From an Auntie About Social Media Marketing
Feb 8, 2012 -
During a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers.
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Moving Ahead With Smartphone Marketing in 2011
Jan 7, 2011 -
The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong...
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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Dec 21, 2010 -
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
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