Taiwan

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Millennials: The Next Generation of Creative Digital Content

Nov 20, 2014 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms. Comments

Yahoo: Showrooming in Hong Kong Outperforms Asia Markets

yahoohk Nov 6, 2013 - A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Comments

Puma Leverages Social Graph to Promote Spring-Summer Collection

pumasocialappfeatured Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

5 Lessons I Learned From an Auntie About Social Media Marketing

bedandbreakfast-heart Feb 8, 2012 - During a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers. Comments

Moving Ahead With Smartphone Marketing in 2011

tripadvisorfeatured Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

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