Marketing News & Expert Advice
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Taobao
Factors to Consider When Opening a TMall Shop
May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main facts. Comments
More 'Me Too' Search Engines in China?
Nov 3, 2010 -
While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search.
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Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Apr 25, 2013 -
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong.
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A Closer Look at Audience Buy in China
Feb 27, 2013 -
This buying concept essentially changes the operating model between brands, media agencies, and publishers.
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Review: SES Shanghai 2012
May 22, 2012 -
My afterthought of the event held in China last month.
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Overview of Web Analytics Market in China
Jul 5, 2011 -
Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics?
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SES Shanghai: An Overview of China's E-commerce Landscape
Jun 7, 2011 -
My view on the e-commerce sessions presented and discussed in China.
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Will Etao Be China's Answer to Ecommerce Search?
Apr 22, 2011 -
Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search.
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Booming E-commerce in China: 5 Implications for Online Advertising and Marketing
Apr 20, 2011 -
China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising.
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Should I Use Google or Baidu?
Apr 11, 2011 -
Here's why Baidu might not be the answer to your search strategy in China.
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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Dec 21, 2010 -
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
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Using Word Clouds to Size Up Digital Marketing Trends
Nov 23, 2010 -
Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia.
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