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5 Interesting Observations on E-Commerce Media Buying in China

Jun 17, 2014 - E-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commerce media buying in the Chinese market. Comments

Alibaba IPO: What It Means for Marketers

alibaba May 7, 2014 - Let's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landscape. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Do Marketers Need Big Data?

bigdata Oct 28, 2013 - Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Comments

Factors to Consider When Opening a TMall Shop

tmall May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main facts. Comments

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

juhuasuan1 Apr 25, 2013 - According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

Review: SES Shanghai 2012

avinashsessh2012 May 22, 2012 - My afterthought of the event held in China last month. Comments

Overview of Web Analytics Market in China

analyticspyramid Jul 5, 2011 - Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics? Comments

SES Shanghai: An Overview of China's E-commerce Landscape

eddiechoi Jun 7, 2011 - My view on the e-commerce sessions presented and discussed in China. Comments

Will Etao Be China's Answer to Ecommerce Search?

etaofeatured Apr 22, 2011 - Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search. Comments

Booming E-commerce in China: 5 Implications for Online Advertising and Marketing

taobaofeatured Apr 20, 2011 - China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Comments

Should I Use Google or Baidu?

baidu2 Apr 11, 2011 - Here's why Baidu might not be the answer to your search strategy in China. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

Using Word Clouds to Size Up Digital Marketing Trends

wordcloud-clickz Nov 23, 2010 - Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Comments

More 'Me Too' Search Engines in China?

etao Nov 3, 2010 - While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Comments

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