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TapAd Brings Retargeting to Mobile

Jun 16, 2011 - Firm hopes to replicate success of desktop retargeting across other devices. Comments

Tapad Brings Audience-based Buying to Mobile Devices

Mar 3, 2011 - Startup hopes to power real-time, data-driven media opportunities across mobile and tablet devices, as well as connected TVs. Comments

Device Fingerprinting Could Be Cookie Killer

fingerprinting Mar 2, 2011 - New technologies promise to improve ad targeting across smartphones, tablets, and even cars. Comments

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