Target

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Amazon and Google: Friends, Enemies or Frenemies?

Sep 18, 2014 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Twitter and Apple Are Changing the Way We Shop

mobile commerce Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

Apple Pay to Revolutionize Digital Payment Solutions

apple-pay Sep 9, 2014 - After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

Mobile Coupons to Reach More Than 1 Billion Consumers: Study

shutterstock-154121621 Aug 7, 2014 - British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That could mean big opportunities for brands, particularly with geolocation technology. Comments

Twitter's Mitro Acquisition Could Yield Better Targeted Ads

twittermusic Aug 4, 2014 - A few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-related projects. Comments

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

in-store-shopping Jul 30, 2014 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base. Comments

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

in-a-snap-shop-this-ad-target Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages. Comments

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

memorial candle Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

kirstine-stewart-clickz-live-toronto May 16, 2014 - Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further with consumers. Comments

Advertising and Media Agencies: The Future Is Now

adagencycover May 7, 2014 - Gone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on new forms of value in a complex, networked world. Comments

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

cougartowntitle Mar 24, 2014 - Viewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Comments

SXSW, Not All That Keeps CMOs Up at Night

Malware cyber criminal Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind. Comments

10 Ways Your Brand Can Stand Out on Twitter

twitter-bird-blue-on-white Feb 25, 2014 - Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics... Comments

Target Taps Pinterest Users as Latest Designer Collaborators

target-pinterest-collaboration Feb 14, 2014 - The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Comments

VIDEO: What Should Digital Marketers be Focused on in 2014?

2013-to-2014-year-in-review Dec 16, 2013 - Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from our industry experts on key focal points for 2014. Comments

Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign

target-holiday Nov 13, 2013 - The brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Comments

Marketers Call for a Reality Check in Female-Targeted Campaigns

woman-with-phone Sep 24, 2013 - As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Comments

Pinterest Introduces Rich Pins for Better Brand Collaboration

pinterest-rich-pins May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. Comments

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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