Marketing News & Expert Advice
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Target
Target Sponsors Lyric-Writing Promo to Push Exclusive Album
Feb 19, 2013 - Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Comments
The Case for Creative Integration - Ignore at Your Own Peril
May 18, 2011 - Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Comments
Epsilon's Security Breach Exposes Troubling Trend
Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments
iPad – The Form Factor for Mobile Commerce
Feb 15, 2011 - How social plays a big role and how you can make your e-commerce tablet-friendly. Comments
Social Media Influenced Just 5% to Visit Retail Sites
Dec 29, 2010 -
ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers.
Comments
How Top Retailers Used Twitter on Black Friday
Nov 30, 2010 -
BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep.
Comments
Holiday 'Check-In' Report: $500 Foursquare Giveaways and More
Nov 19, 2010 -
Sports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.'
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Target Runs Black Friday Ads on Facebook, Twitter
Nov 17, 2010 -
Big box retailer reprises Christmas-crazed shopper, a character played by comedian Maria Bamford, in a video ad on Facebook and a landing page via Twitter.
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Companies Get Kudos for Social Media Responsiveness
Feb 7, 2013 -
T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers...
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Technology Is Helping to Redefine the 'Last 3 Feet' In-Store
Jan 15, 2013 -
We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be.
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Social Buzz Finds Shoppers Psyched for Holidays
Nov 30, 2012 -
In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch.
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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 -
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
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ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
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Facebook Face-off: Macy's And Target Score Early Holiday Wins
Nov 30, 2011 -
Retailers appear to be clobbering JCPenney and Kohl's for social engagement.
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Target's Facebook Engagement Beating Kohl's By 7X
Nov 22, 2011 - Social stats show one retailer is clearly besting another in the days before Black Friday. Comments
JCPenney Hijacks Target on Twitter Before Black Friday
Nov 18, 2011 - Promoted Tweets become holiday marketing battleground. Comments
W+K Connects Coke, Target to Mobile Tech Startups
Jul 6, 2011 -
Brands commit mentors in expansion of two-year-old incubator.
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Brands and Sites Partner to Kick Off Summer
May 26, 2011 -
What do nail polish, Oprah, and hot dads have in common?
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