Marketing News & Expert Advice
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Target
Marketers Call for a Reality Check in Female-Targeted Campaigns
Sep 24, 2013 - As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Comments
Target's Facebook Engagement Beating Kohl's By 7X
Nov 22, 2011 - Social stats show one retailer is clearly besting another in the days before Black Friday. Comments
JCPenney Hijacks Target on Twitter Before Black Friday
Nov 18, 2011 - Promoted Tweets become holiday marketing battleground. Comments
W+K Connects Coke, Target to Mobile Tech Startups
Jul 6, 2011 -
Brands commit mentors in expansion of two-year-old incubator.
Comments
Brands and Sites Partner to Kick Off Summer
May 26, 2011 -
What do nail polish, Oprah, and hot dads have in common?
Comments
The Case for Creative Integration - Ignore at Your Own Peril
May 18, 2011 - Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Comments
Epsilon's Security Breach Exposes Troubling Trend
Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments
iPad – The Form Factor for Mobile Commerce
Feb 15, 2011 - How social plays a big role and how you can make your e-commerce tablet-friendly. Comments
Social Media Influenced Just 5% to Visit Retail Sites
Dec 29, 2010 -
ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers.
Comments
How Top Retailers Used Twitter on Black Friday
Nov 30, 2010 -
BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep.
Comments
Holiday 'Check-In' Report: $500 Foursquare Giveaways and More
Nov 19, 2010 -
Sports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.'
Comments
Pinterest Introduces Rich Pins for Better Brand Collaboration
May 22, 2013 -
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
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Wanderful Brings Social Shopping to Newspapers
Apr 15, 2013 -
No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online...
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Target Sponsors Lyric-Writing Promo to Push Exclusive Album
Feb 19, 2013 -
Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target.
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Companies Get Kudos for Social Media Responsiveness
Feb 7, 2013 -
T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers...
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Technology Is Helping to Redefine the 'Last 3 Feet' In-Store
Jan 15, 2013 -
We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be.
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Social Buzz Finds Shoppers Psyched for Holidays
Nov 30, 2012 -
In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch.
Comments
Passbook: A Smart Move for Brands and Apple
Sep 26, 2012 -
Here's how and why.
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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 -
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
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ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
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Facebook Face-off: Macy's And Target Score Early Holiday Wins
Nov 30, 2011 -
Retailers appear to be clobbering JCPenney and Kohl's for social engagement.
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MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
COMMENTS
UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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WEBINARS
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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