Target

top10-socdev-q4-2012-us

Companies Get Kudos for Social Media Responsiveness

Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers. Comments

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

samsungfridge Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments

Social Buzz Finds Shoppers Psyched for Holidays

gifts-presents-christmas Nov 30, 2012 - In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. Comments

Passbook: A Smart Move for Brands and Apple

applepassbookfeatured Sep 26, 2012 - Here's how and why. Comments

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

ryan-mobileapp-chart Aug 7, 2012 - Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Facebook Face-off: Macy's And Target Score Early Holiday Wins

holidaysshoppingmobilereport Nov 30, 2011 - Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Comments

Target's Facebook Engagement Beating Kohl's By 7X

Nov 22, 2011 - Social stats show one retailer is clearly besting another in the days before Black Friday. Comments

JCPenney Hijacks Target on Twitter Before Black Friday

Nov 18, 2011 - Promoted Tweets become holiday marketing battleground. Comments

W+K Connects Coke, Target to Mobile Tech Startups

wk-pie Jul 6, 2011 - Brands commit mentors in expansion of two-year-old incubator. Comments

Brands and Sites Partner to Kick Off Summer

summer May 26, 2011 - What do nail polish, Oprah, and hot dads have in common? Comments

The Case for Creative Integration - Ignore at Your Own Peril

May 18, 2011 - Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Comments

Epsilon's Security Breach Exposes Troubling Trend

Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments

iPad – The Form Factor for Mobile Commerce

Feb 15, 2011 - How social plays a big role and how you can make your e-commerce tablet-friendly. Comments

Social Media Influenced Just 5% to Visit Retail Sites

netflix Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments

How Top Retailers Used Twitter on Black Friday

macys-twitter-holiday Nov 30, 2010 - BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Comments

Holiday 'Check-In' Report: $500 Foursquare Giveaways and More

xmasdennis2 Nov 19, 2010 - Sports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Comments

Target Runs Black Friday Ads on Facebook, Twitter

target2 Nov 17, 2010 - Big box retailer reprises Christmas-crazed shopper, a character played by comedian Maria Bamford, in a video ad on Facebook and a landing page via Twitter. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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