Target

2013-to-2014-year-in-review

VIDEO: What Should Digital Marketers be Focused on in 2014?

Dec 16, 2013 - Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from our industry experts on key focal points for 2014. Comments

Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign

target-holiday Nov 13, 2013 - The brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Comments

Marketers Call for a Reality Check in Female-Targeted Campaigns

woman-with-phone Sep 24, 2013 - As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Comments

Pinterest Introduces Rich Pins for Better Brand Collaboration

pinterest-rich-pins May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. Comments

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online... Comments

Target Sponsors Lyric-Writing Promo to Push Exclusive Album

mindless-behavior Feb 19, 2013 - Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Comments

Companies Get Kudos for Social Media Responsiveness

top10-socdev-q4-2012-us Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers... Comments

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

samsungfridge Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments

Social Buzz Finds Shoppers Psyched for Holidays

gifts-presents-christmas Nov 30, 2012 - In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. Comments

Passbook: A Smart Move for Brands and Apple

applepassbookfeatured Sep 26, 2012 - Here's how and why. Comments

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

ryan-mobileapp-chart Aug 7, 2012 - Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Facebook Face-off: Macy's And Target Score Early Holiday Wins

holidaysshoppingmobilereport Nov 30, 2011 - Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Comments

Target's Facebook Engagement Beating Kohl's By 7X

Nov 22, 2011 - Social stats show one retailer is clearly besting another in the days before Black Friday. Comments

JCPenney Hijacks Target on Twitter Before Black Friday

Nov 18, 2011 - Promoted Tweets become holiday marketing battleground. Comments

W+K Connects Coke, Target to Mobile Tech Startups

wk-pie Jul 6, 2011 - Brands commit mentors in expansion of two-year-old incubator. Comments

Brands and Sites Partner to Kick Off Summer

summer May 26, 2011 - What do nail polish, Oprah, and hot dads have in common? Comments

The Case for Creative Integration - Ignore at Your Own Peril

May 18, 2011 - Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Comments

Epsilon's Security Breach Exposes Troubling Trend

Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments

iPad – The Form Factor for Mobile Commerce

Feb 15, 2011 - How social plays a big role and how you can make your e-commerce tablet-friendly. Comments

Social Media Influenced Just 5% to Visit Retail Sites

netflix Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments

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