Welcome to the Next Generation of Rank Tracking

Oct 7, 2015 - To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Comments

Email Primetime: Connect with Customers on Their Schedules

time-target-shutterstock-185989004 Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

There Is No Mobile Experience: The Key to Understanding Mobile Data

mobile-map-shutterstock-120085516 Oct 1, 2015 - An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now so omnipresent that there are many different experiences. Comments

How to Use Data to Find New Markets

global-markets Sep 30, 2015 - Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Comments

Social Media Marketing Budgets and ROI: How to Plan for 2016

budgetshutterstock-112261523 Sep 28, 2015 - Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year. Comments

Your 5 Mobile Musts This Holiday Season

holiday-mobile-shopping-shutterstock-232253863 Sep 28, 2015 - The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy. Comments

The Practical Guide to Programmatic Planning in China: Part 4

programmatic-blue Sep 27, 2015 - Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Comments

Are All Screens Created Equal?

manyscreens Sep 25, 2015 - Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity for the marketing industry. Comments

The X Factor of Excellent Email

emailcampaign Sep 18, 2015 - The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. Comments

5 Elements to Move from Segmentation to Personalization

personalization Sep 16, 2015 - By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this. Comments

Back-To-School With Advanced Use Cases in Mar-Tech

new-technologies Sep 15, 2015 - The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry currently driven by these innovations. Comments

Why Ad Viewability Matters More Than Above-the-Fold Targeting

data-visualization Sep 10, 2015 - What does the concept of ad viewability mean in the context of strategy? And what makes it more significant than above-the-fold targeting? Comments

Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

instagram-image Sep 9, 2015 - Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than Twitter and Snapchat... Comments

The Opportunity of Wearable Tech for Retail Marketers

wearable-tech-shutterstock-291164906 Sep 2, 2015 - Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue. Comments

Mobile Advertising and Its Original Medium

mobile-music-listen-shutterstock-259943798 Aug 28, 2015 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts. Comments

Why an Intent Strategy Can Solve the Ad Blocking Problem

shutterstock-125872154-problem-solving Aug 26, 2015 - One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Comments

Is The Focus on Viewability Making Us Blind?

blind-spot-banner-ads Aug 26, 2015 - Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability a reliable measurement of KPI? Comments

Amazon Text Ads: To Do or Not To Do?

amazon Aug 25, 2015 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Comments

Real-Time Analytics: What Is It Good For?

shutterstock-169085528-trends Aug 25, 2015 - Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics. Comments

Twitter Develops Audience Platform for Better Engagements and Video Views

twitter-mobile-2015 Aug 21, 2015 - Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally. Comments

The Importance of Conversations With Consumers

customers Aug 19, 2015 - Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of substance. Comments

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