targeting

mobile-holidays

Mobile Holiday Shopping by the Numbers

Nov 26, 2014 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Comments

Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time

dd-segmentingcitrus Nov 25, 2014 - While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Comments

Marketing in 2014: Crisis or Breakthrough?

4-question-marks Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

Data Variety - The Spice of Life

spice-of-life Nov 20, 2014 - Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Comments

How to Drive Conversions and Traffic on Twitter? Website Cards

twitter-logo Nov 19, 2014 - SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. Comments

Mobile by the Numbers: Some Fresh Stats and Implications

shutterstock-152196302 Nov 19, 2014 - A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers on mobile and what devices are top for video views. Comments

Cleaning Up the Ad Clutter

ad-clutter Nov 17, 2014 - Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Comments

Enrich Your Data to Increase Converged Analytics Effectiveness

metropolitan-museum-of-art Nov 17, 2014 - Organizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from the social Web. This way, they can better understand how to connect with consumers in a relevant... Comments

3 Must-Have Features for Successful Native Ad Campaigns

nativeadimage Nov 17, 2014 - Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Comments

The Stepford Personas: What Lies Beneath?

digital-personas Nov 14, 2014 - Personas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Comments

Less Than 20% of Internet Users Account for 82.4% of Video Shares

online-video-1 Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets for marketers. Comments

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

holiday-email-marketing Nov 13, 2014 - The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Comments

SAP Harnesses Facebook Data to Boost Personalized Marketing

Facebook thumbs up Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

Is Remarketing Self-Defeating?

persuade-advice Nov 6, 2014 - When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Comments

Is the Comments Section the Newest Hot Spot in Advertising?

shutterstock-164483723 Nov 5, 2014 - A new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native ads with readers' comments. Comments

What #AlexFromTarget Can Teach Us About Seizing Social Opportunities

shutterstock-84711226 Nov 4, 2014 - On Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the perfect chance to grab some good press. Comments

Founder of UGG Boots Shares Old-School Principles of CRM

ugg-boots Nov 3, 2014 - Although the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Comments

Targeted International Content Marketing Key to Reaching Local Audiences

shutterstock-216001018-mount-fuji-jpg Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

Best Practices for Bidding on Competitor Terms in PPC

competitiveadvantage Oct 27, 2014 - For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Comments

Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement

pandora-logo-two Oct 24, 2014 - Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Comments

Has Digital Saved the Book Publishing Industry?

digital-publishing Oct 24, 2014 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming? Comments

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