targeting

question-heads

You Know Who the Consumer Is, Until You Don't

Jul 23, 2014 - As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some tips for how to spot and serve for the mobile data curveball. Comments

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

SEO in 2014 Jul 23, 2014 - When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here are five attributes that are consistently important in determining your site's page relevancy. Comments

Video Demand-Side Platform Evaluation for the Chinese Market

demand-side-platform Jul 15, 2014 - Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying. Comments

Video Marketing + Marketing Automation = 3 to 5 Times More Leads

online-video-1 Jul 9, 2014 - Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase your lead generation. Comments

Can Email Marketing Still Engage Your Customers?

email-marketing2 Jul 3, 2014 - Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Comments

Facebook Creates New Ad Solutions in High-Growth Countries

cellphones Jul 3, 2014 - The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the way they serve their ads to international destinations. Comments

Facebook Enhances Remarketing Capabilities With New Features

facebook-brand Jun 30, 2014 - The social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features? Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

how-id-based-targeting-is-devouring-cookie-based-targeting Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency caps and better attribution modeling. Comments

Facebook Begins Rollout of Bigger Right-Hand Column Ads

facebook-rhc-ads Jun 24, 2014 - The ads began rolling out today, as Facebook seeks to increase engagement. Comments

Marketing Technology: Who Is in Control?

technology44 Jun 23, 2014 - This is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your company's bottom line. Comments

4 Technologies That Improve Marketing Performance

marketing-performance Jun 9, 2014 - Don't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the question, "How can I improve my performance?" Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

Display Success in 2014: Real-Time Advances

real-time Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

A Closer Look at Data Mechanics and Your Mobile Marketing

big-data-action May 28, 2014 - Mobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Comments

New Survey Points to Retargeting's Successes and Growing Pains

retargeting-magnifying-glass May 28, 2014 - If social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Comments

Google Search Interest in the World Cup Crushes the Super Bowl

world-cup-ball May 23, 2014 - The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined. Comments

Lithium Reveals Roadmap for Klout Integration

Klout logo May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments

How Marketing Automation Software Can Create Loveable Marketing

loveable-marketing May 13, 2014 - When used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales calls at bay, and aligning the marketing to the buyer's journey. Comments

Twitter Adds Language Targeting to Promoted Tweets and Accounts

twitter-lang-targeting-v2-600 May 9, 2014 - The new targeting feature is available to all advertisers and through Twitter's Ads API. Comments

Understanding the Facebook Audience Network

facebook-mobile-blue May 9, 2014 - Facebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who they are. Comments

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