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Twitter Prepares 15 New Ad Products to Compete With Facebook

Apr 8, 2014 - In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Comments

Local Innovation - What's the Next Big Thing?

local-innovation Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search. Comments

ad:tech San Francisco 2014: Much Ado About Everything

ad-tech-sf Mar 31, 2014 - The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the industry, AOL, and the future of video advertising. Comments

You’ve Bought the Technology, But Can You Use It?

technology44 Mar 31, 2014 - Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionality that is now at your disposal? Comments

Dumb Question Lunch Hour

question-shutterstock-89166664 Mar 13, 2014 - We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we started the Dumb Question Lunch Hour to help each other get a glimmer of insight about how the other... Comments

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Oracle logo Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

Exploring Marketing Opportunities in Wearable Technology

oculus Jan 22, 2014 - Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of brand experiences and story-telling possibilities. Comments

Thoughts on Disruption and Innovation

smartphone6846 Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]

adobe Dec 17, 2013 - Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Comments

3 New Content Publishing Technologies to Leverage in 2014

vyclone-trending-movies Nov 22, 2013 - In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on. Comments

Applying Feasible Technology to Your Digital Advertising

designthinking Nov 7, 2013 - In my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Comments

5 Talent Trends in Digital Right Now

audition Oct 27, 2013 - Hiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Comments

Boost the ROI of Tech Product Demos with 'Wow' Factor

will-it-blend-demo-video Oct 25, 2013 - Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos to boost your ROI. Comments

Wearable Computing & Ads: Why Not?

girl looking silly wearing Google Glass Oct 18, 2013 - We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Comments

New Technologies to Help Juice Your Holiday Sales

dubai-shopping-centre Oct 9, 2013 - Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Comments

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