Technology

shocking-secrets

5 Inside Secrets of Startup Funding

Aug 11, 2015 - Obtaining adequate financial funding is critical in building a prosperous tech startup. These strategies can help you capture the attention of venture capitalists looking to invest. Comments

Advertising is on Life Support: Content is About to Be King

content-marketing-new Jul 27, 2015 - Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher. Comments

David Jones Mixes Fashion With Music in a 100% Digital Push

david-jones-daniel-johns Jul 26, 2015 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest catalog in a music video. Comments

China's Great Data Paradox

china-big-data Jun 30, 2015 - The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. Comments

CMOs: Read This Before Choosing Your Predictive Marketing Solution

analytics-framework Jun 30, 2015 - Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It's this same wealth of information, however, that leaves marketing teams confused. Comments

Has Ad Tech Taken Over Creativity at Cannes Lions?

canneslions Jun 26, 2015 - At this year's Cannes Lions Festival of Creativity, technology was up front and center. Comments

Tencent’s SY Lau on How China is Re-Shaping Digital Media

sy-lau-tencent-executive-photo Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the media industry worldwide. Comments

China Set to Star At Cannes Lions

canneslions Jun 19, 2015 - Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Comments

Marketing Technology Is A Competitive Advantage

campaigns-technology-experts Jun 17, 2015 - Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Comments

Make or Break for Apple Watch Marketing Potential

apple-watch-2 May 6, 2015 - With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to get you started. Comments

Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy Laws

gavelandscales May 5, 2015 - An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what constitutes private information. Comments

Social Media and Data: The Emergency Rescue Duo of the Future

facebook-nepal-safetycheck-thumb Apr 30, 2015 - The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can help, as platforms begin to use their data for better-targeted relief efforts. Comments

Is Monetization the Next Step for Virtual Reality?

virtual-reality-image Apr 24, 2015 - A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating with ad agencies to envision a role for VR in e-commerce. Comments

Wearable Technology: The Ultimate in Personal Marketing

wearable-technology-watch Apr 20, 2015 - New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Comments

Will the Apple Watch Kill the Notification Game?

Apple Watch will be available from 29 April Apr 20, 2015 - Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology? Comments

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

argentina-flag Apr 14, 2015 - A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Comments

The Power of Assists: Marketing Technology Is a Team Player

team-player-assist Apr 7, 2015 - Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it in this way? Comments

The 6 Biggest Takeaways From Amazon’s Dash Button

amazon-dash-button-laundry Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]

sophie-ari-interview Mar 27, 2015 - In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia and the need to use mobile. Comments

What's Next for Brands and Wearable Technology in China?

china-fashion Mar 19, 2015 - Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and digital marketing. Comments

What the Apple Watch Really Means for Brand Advertisers

apple-watch-2 Mar 19, 2015 - The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Comments

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