Technology

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Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

Are Beacons Going to Make the Holidays Brighter?

iBeacon Oct 22, 2014 - The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they bring? Comments

Embracing Technology Leads to Business Success [Study]

Success Oct 17, 2014 - After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed their revenue goals and become industry leaders. Comments

CRM Alone Will Not Help Your Sales Team Win

shutterstock-159960029 Oct 14, 2014 - Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are also needed. Comments

Programmatic Predictions: Big Spenders, Big Surprises

shutterstock-145689659 Oct 13, 2014 - Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Comments

The Top Technologies You Need to Juice Your Post-Holiday Sales

hands-catching-money Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

Wearables: Bridging Digital to the Real World

shutterstock-191190722 Oct 7, 2014 - Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers. Comments

5 Ingredients for an Analytical Organization

advanced-analytics Oct 2, 2014 - What makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer. Comments

Innovation in Business: The API Economy

uber Sep 25, 2014 - In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Comments

The 7 Essential Digital Planning Ideas for Breakthrough Results in 2015

Idea Light Bulb Sep 25, 2014 - If you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Comments

The Apple Watch: Why Size Matters

apple-watch-official Sep 15, 2014 - The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be open to a new wave of innovation - are you ready? Comments

Fox Takes Leap Into Programmatic

foxtv Sep 11, 2014 - Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Comments

7 Tips for Perfecting Your Digital Marketing Program

strategy Sep 10, 2014 - Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your own digital marketing program and maximizing its success. Comments

The Marketer Happiness Quotient: Technology Is Your Friend

happy-faces-sad Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation technology, can be the key to increasing your employee engagement rates. Comments

Programmatic Is Awesome and It’s OK to Be Afraid

programmatic-advertising Sep 8, 2014 - As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actually awesome - and why it's OK to be a little bit afraid. Comments

Apple Payments Set to Give Google Wallet a Run for Its Money

silver-apple-logo-apple-picture Sep 5, 2014 - Multiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? Comments

Why It Matters Where You Build Your Start-Up

nyc-skyline Sep 4, 2014 - Even in our hyper-connected world, positioning your start-up in one of the world's entrepreneurial clusters could help you set yourself up for greater success. Comments

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

graceland-logo-blue Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan? Comments

Best Practices for Turning Back-to-School Searches Into Purchases

fathers-day-mobile-shopping Sep 2, 2014 - A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process. Comments

Think Globally, Act Mobile-ly

mobilephone77 Aug 27, 2014 - "Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network technologies. But no matter how you define it, the "mobile Internet" will open up many new opportunities... Comments

Social Media and the Challenge Facing CIOs

chief-information-officer Aug 27, 2014 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?" Comments

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