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Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?

Adaline Lau  |  Search Marketing

Sep 17, 2013 - Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Comments

Francis Kwok  |  Email Marketing

How to Ensure Email Deliverability in China

emaildeliverability Sep 2, 2011 - Three tips to win over China's top ISP - Tencent QQ. Comments

Gordon Choi  |  SEO

Baidu: Building a Chinese Internet Empire

yihaodian Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

Michael Tsui  |  Email Marketing

Relationships and Localisation: The Key to Understanding Email Marketing in China

relationships Jul 8, 2011 - Global email standard rules don't apply in China; here's how you should localise for the market. Comments

Rudi Leung  |  Social Media

7 Steps to Start Weibo-ing for Marketers

newweeklyweibo Jun 22, 2011 - A comprehensive guide to microblogging your way to success in China. Comments

Francis Kwok  |  Email Marketing

How to Be a Real Good E-mail Sender in China

emailfeatured Mar 29, 2011 - China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Comments

Rudi Leung  |  Social Media

5 Reasons Why Sina Weibo Is Different From Twitter

sinaweibo Mar 17, 2011 - In the world of microblogging, not all 140 characters are created equal. Comments

Richard Mabey  |  Mobile

Who Are the Main Players in Mobile Search in China?

mobilesearch1 Dec 6, 2010 - With total revenue from mobile Internet users in China expected to reach up to 2 billion yuan by 2012. Here's an overview of key mobile search players in the country. Comments

Robbie Hills  |  Social Media

The Rise and Rise of Social Games in Asia Pacific

mafiawarsbangkok Oct 1, 2010 - Because social gaming is a dynamic sector, it's ideal for marketers and advertisers. Here's why. Comments

Elisa Harca  |  Social Commerce

Making WeChat Work for Brands

starbroadcastingwechat Jul 3, 2013 - It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Comments

Adaline Lau  |  Media Planning

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

tencent Jun 17, 2013 - Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini-portal. Comments

Adaline Lau  |  Marketing Automation

Tencent Launches Tango DSP

tencentpage Jun 7, 2013 - China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Comments

Adaline Lau  |  Social Media

Brands Dip Into WeChat, China's Emerging Mobile Social Platform

wechat Mar 13, 2013 - More than just an app, companies are increasingly testing Tencent's emerging social mobile platform. Comments

Louise Au  |  Social Media

What's Next for Social Media Marketing in China: Weibo or WeChat?

wechatfeatured Sep 10, 2012 - Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Comments

Louise Au  |  Social Media

Is Weibo Marketing Really Low Cost?

weibo Jul 17, 2012 - A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Comments

Guest   |  Social Media

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 24, 2012 - Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Comments

Joan Voight  |  Social Media

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 21, 2012 - English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Comments

Guest   |  Social Media

Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent-us Feb 16, 2012 - Its weibo service gets English version, starts building games for Facebook. Comments

Joan Voight  |  Social Media

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent Feb 13, 2012 - Weibo gets English version, starts building games for Facebook. Comments

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