Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleIn this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleWith so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RT...
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