TLD

brandbuild

Should Marketers Reserve Brands in Category-Related TLDs?

Aug 16, 2013 - With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we take a wait-and-see approach? Comments

Tips and Advice on Localizing Your Business for Asian Markets

Nov 1, 2012 - With search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Comments

The Good and the Evil of Branded Keywords

keywords Apr 4, 2011 - If you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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