May 7, 2014 - Let's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landscape. Comments
Jan 30, 2014 - British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Comments
May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments
May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main facts. Comments
May 21, 2013 - Is it the digital sales channel for brands in China? Comments
Mar 22, 2013 - Successful digital engagement in China comes down to five key points. Comments
Mar 19, 2013 - Deckers appoints e-commerce director to capture China's booming online shopping, set to surpass the U.S. to become the world's largest e-commerce market this year. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT