TMall

alibaba

Alibaba IPO: What It Means for Marketers

May 7, 2014 - Let's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landscape. Comments

British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall

pepsichina Jan 30, 2014 - British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Comments

China's E-Tail Landscape: What's the Recipe for Success?

May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments

Factors to Consider When Opening a TMall Shop

tmall May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main facts. Comments

TMall - Gateway to China's Growing E-Commerce Market

tmallfeatured May 21, 2013 - Is it the digital sales channel for brands in China? Comments

Digital Engagement in China - Social Gets Serious [Infographic]

redant Mar 22, 2013 - Successful digital engagement in China comes down to five key points. Comments

Deckers' UGG Footwear Steps Into E-Commerce in China

vincentlau Mar 19, 2013 - Deckers appoints e-commerce director to capture China's booming online shopping, set to surpass the U.S. to become the world's largest e-commerce market this year. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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