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Study: Consumers Don't Want Brands to Bother Them in Social Networks

Nov 11, 2011 - A recent study shows that 57 percent of people in developed markets globally do not want to engage with brands via social media. Comments

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously

exclamationpoint2 Feb 17, 2011 - Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Comments

9 New Year's Resolutions for Digital Marketers

newyearresolution2 Jan 11, 2011 - Here's a list of New Year's resolutions to power you through the year. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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