Marketing News & Expert Advice
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Toyota
Toyota Test Drives Ad Unit on Weather Channel App
Feb 19, 2013 - The Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Comments
5 Innovative Buys You Might Have Missed
Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments
Scion, Volt, Zipcar Woo Next-Gen Auto Customers
Dec 27, 2011 -
If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.
Comments
Why Millennials Are Bored With Sexy Cars
Dec 12, 2011 -
How digital tech is turning American car culture upside down.
Comments
Toyota Yaris Targets Chic Geeks Through Xbox Live
Dec 5, 2011 -
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
Comments
Made to Order - Web-Only Content That Makes for a Great Buy
Nov 17, 2011 - Exclusive content placements on your site create additional channels through which to connect with consumers. Comments
Yahoo Unveils LiveStand Tablet Platform, Plus New Ads
Nov 2, 2011 -
LiveStand offers publishers a slick publishing and monetization platform.
Comments
Toyota Uses Facebook Game to Build New Car Buzz
Oct 20, 2011 -
Winning player gets trip to Japan, including fun car-related activities.
Comments
Mobile and Minors - Is the Interaction Meaningful?
Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments
Toyota Donates 100 Cars on Facebook
Jul 26, 2011 -
One vehicle per day goes to a nonprofit.
Comments
Social Storytelling: You, Me, and Angelina Jolie
Jul 22, 2011 - How six brands are using storytelling techniques. Comments
ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
Comments
ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Xbox NUads Show High Engagement With Polls
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
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Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Jul 9, 2012 - Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Comments
Google Cars Launches for Auto Sales Lead Gen
Jul 2, 2012 -
Google has quietly launched Google Cars.
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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Jun 14, 2012 -
Xbox Live ad spending has increased 142 percent since 2010.
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Brands Must Develop Content Creation Mindsets
Jun 1, 2012 - Content is the fuel we all need to engage our target audiences. Comments
Toyota and Others Get Laughs with Branded Content
May 14, 2012 -
FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.
Comments
Mobile Shopping Co Bee Media Buys Location Tech Firm
Apr 24, 2012 - Round up: Bee Media Buys Adcentricity; Moat gets investment. Comments
4 Brands Show How They Use Google+ in Asia
Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments
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