5 Tips to Make Sure Your Content Connects with the C-Suite

Sep 29, 2015 - What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Comments

Multicultural Marketing to Become Mainstream in a Millennial World

multicultural-marketing Aug 24, 2015 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. Comments

Toyota Partners with Google Places for Local Targeting

toyota-logo Jul 2, 2015 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Comments

Brands' Video Ads Focus on Fathers

fathers-day-2015 Jun 17, 2015 - Though Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in time for Father's Day. Comments

Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

toyota-fueled-by-everything-logo Apr 22, 2015 - In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed by Morgan Spurlock. Comments

Toyota Shares Manufacturing Process With Consumers

shutterstock-56973193-car Apr 10, 2015 - Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into shareable music videos. Comments

McDonald's, Nike, Sprint Among March Madness Ad Winners

nba-basketball Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

What’s New in Mobile Video?

mobile-video-view Mar 26, 2015 - In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Comments

How Mobile Video Can Drive Advertising Success in the Auto Industry

cars-auto Mar 9, 2015 - The automotive industry is extremely well positioned to engage consumers through mobile video advertising. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and Comments

Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

saatchi-and-saatchi-la-logo Jan 2, 2015 - Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to in-house programmatic buying. Comments

Toyota Gets Personal Using Twitter's Tailored Audiences

toyotathon-picture Dec 22, 2014 - Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. Comments

Interactive Native Ads Deliver the Best of the Web

interactive-shutterstock-132876065 Jul 17, 2014 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital marketing space. Comments

Pandora Helps Brands Build Out Their Sounds in Promoted Stations

pandora-sponsored-stations May 9, 2014 - In its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, Skechers, and Toyota. Comments

Super Bowl XLVIII Winners, Losers and Lessons

budweiser-hero-welcome-1-1024x576 Feb 3, 2014 - Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which once again, makes it the big winner this year. Comments

ClickZ’s Super Bowl XLVIII Ad Pregame Show

tmobile-puppies Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments

Shift to Digital Drives Sales for SF Bay Area Scion Dealers

scion-shutterstock-98140868 Jan 28, 2014 - Traditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Comments

Toyota Speaks to Consumers With Voice Activated Mobile Ads

toyota-millennial-nuance Jan 14, 2014 - The ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking their selections. Comments

Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility

screenshot Dec 18, 2013 - Dunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Comments

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