Marketing News & Expert Advice
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Toyota
Toyota Racing Taps Twitter for Virtual Race Campaign
Sep 23, 2013 - The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day. Comments
Mobile Shopping Co Bee Media Buys Location Tech Firm
Apr 24, 2012 - Round up: Bee Media Buys Adcentricity; Moat gets investment. Comments
4 Brands Show How They Use Google+ in Asia
Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments
5 Innovative Buys You Might Have Missed
Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments
Scion, Volt, Zipcar Woo Next-Gen Auto Customers
Dec 27, 2011 -
If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.
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Why Millennials Are Bored With Sexy Cars
Dec 12, 2011 -
How digital tech is turning American car culture upside down.
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Toyota Yaris Targets Chic Geeks Through Xbox Live
Dec 5, 2011 -
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
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Made to Order - Web-Only Content That Makes for a Great Buy
Nov 17, 2011 - Exclusive content placements on your site create additional channels through which to connect with consumers. Comments
Yahoo Unveils LiveStand Tablet Platform, Plus New Ads
Nov 2, 2011 -
LiveStand offers publishers a slick publishing and monetization platform.
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Toyota Uses Facebook Game to Build New Car Buzz
Oct 20, 2011 -
Winning player gets trip to Japan, including fun car-related activities.
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Mobile and Minors - Is the Interaction Meaningful?
Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments
Toyota Test Drives Ad Unit on Weather Channel App
Feb 19, 2013 -
The Weather Company released a redesigned version of The Weather Channel app for Android yesterday.
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ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Xbox NUads Show High Engagement With Polls
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
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Why Malaysia Airlines Uses Google+
Oct 10, 2012 -
An update on G+ for businesses - includes latest stats and how to measure ROI on the social network.
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Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Jul 9, 2012 - Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Comments
Google Cars Launches for Auto Sales Lead Gen
Jul 2, 2012 -
Google has quietly launched Google Cars.
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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Jun 14, 2012 -
Xbox Live ad spending has increased 142 percent since 2010.
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Brands Must Develop Content Creation Mindsets
Jun 1, 2012 - Content is the fuel we all need to engage our target audiences. Comments
Toyota and Others Get Laughs with Branded Content
May 14, 2012 -
FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.
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