Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility
Marketing

Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand ...

10y Mary Lisbeth D'Amico

Dunkin' Donuts and Toyota Tap Google+ Hangouts for...

Dunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...

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Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing
CPG

Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

10y Liva Judic

Why Coca-Cola's No-Ad Stance in the Philippines is...

Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Read More...

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Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers
Marketing

Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers

10y Lisa Lacy

Toyota Creates Virtual Rubik’s Cube for Hispanic C...

The Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Read More...

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Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla
Marketing

Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla

10y Lisa Lacy

Southeast Toyota to Millennials: Unexpect Everythi...

Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...

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Toyota Racing Taps Twitter for Virtual Race Campaign
Social

Toyota Racing Taps Twitter for Virtual Race Campaign

11y Matt Kapko

Toyota Racing Taps Twitter for Virtual Race Campai...

The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the ...

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Toyota Test Drives Ad Unit on Weather Channel App
Media

Toyota Test Drives Ad Unit on Weather Channel App

11y Susan Kuchinskas

Toyota Test Drives Ad Unit on Weather Channel App

The Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Read More...

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ClickZ's Live Super Bowl XLVII Coverage
Marketing

ClickZ's Live Super Bowl XLVII Coverage

11y Lisa Lacy

ClickZ's Live Super Bowl XLVII Coverage

Check here for data and analysis as commercials air throughout the game. Read More...

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ClickZ's Super Bowl XLVII Preview
Marketing

ClickZ's Super Bowl XLVII Preview

11y Lisa Lacy

ClickZ's Super Bowl XLVII Preview

Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...

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Xbox NUads Show High Engagement With Polls
Marketing

Xbox NUads Show High Engagement With Polls

11y Susan Kuchinskas

Xbox NUads Show High Engagement With Polls

Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...

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Why Malaysia Airlines Uses Google+
Analytics

Why Malaysia Airlines Uses Google+

12y Adaline Lau

Why Malaysia Airlines Uses Google+

An update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...

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Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Media

Moguldom Bets on Video and Mobile to Connect Black Women to Brands

12y Kate Kaye

Moguldom Bets on Video and Mobile to Connect Black...

Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Read More...

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Google Cars Launches for Auto Sales Lead Gen
Paid Search

Google Cars Launches for Auto Sales Lead Gen

12y Search Engine Watch

Google Cars Launches for Auto Sales Lead Gen

Google has quietly launched Google Cars. Read More...

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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Media

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

12y Susan Kuchinskas

Microsoft Signs Unilever, Toyota, Samsung to Xbox ...

Xbox Live ad spending has increased 142 percent since 2010. Read More...

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Brands Must Develop Content Creation Mindsets
Media

Brands Must Develop Content Creation Mindsets

12y Paul Schoknecht

Brands Must Develop Content Creation Mindsets

Content is the fuel we all need to engage our target audiences. Read More...

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Mobile Shopping Co Bee Media Buys Location Tech Firm
Marketing

Mobile Shopping Co Bee Media Buys Location Tech Firm

12y Anna Maria Virzi

Mobile Shopping Co Bee Media Buys Location Tech Fi...

Round up: Bee Media Buys Adcentricity; Moat gets investment. Read More...

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4 Brands Show How They Use Google+ in Asia
Social

4 Brands Show How They Use Google+ in Asia

12y Adaline Lau

4 Brands Show How They Use Google+ in Asia

McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Read More...

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5 Innovative Buys You Might Have Missed
Media

5 Innovative Buys You Might Have Missed

12y Tessa Wegert

5 Innovative Buys You Might Have Missed

Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Read More...

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Scion, Volt, Zipcar Woo Next-Gen Auto Customers
Automotive

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

12y Joan Voight

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Read More...

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Why Millennials Are Bored With Sexy Cars
Automotive

Why Millennials Are Bored With Sexy Cars

12y Joan Voight

Why Millennials Are Bored With Sexy Cars

How digital tech is turning American car culture upside down. Read More...

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Toyota Yaris Targets Chic Geeks Through Xbox Live
Automotive

Toyota Yaris Targets Chic Geeks Through Xbox Live

12y Susan Kuchinskas

Toyota Yaris Targets Chic Geeks Through Xbox Live

Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Read More...

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Made to Order - Web-Only Content That Makes for a Great Buy
Media

Made to Order - Web-Only Content That Makes for a Great Buy

12y Tessa Wegert

Made to Order - Web-Only Content That Makes for a ...

Exclusive content placements on your site create additional channels through which to connect with consumers. Read More...

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Yahoo Unveils LiveStand Tablet Platform, Plus New Ads
Media

Yahoo Unveils LiveStand Tablet Platform, Plus New Ads

12y Zachary Rodgers

Yahoo Unveils LiveStand Tablet Platform, Plus New ...

LiveStand offers publishers a slick publishing and monetization platform. Read More...

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Toyota Uses Facebook Game to Build New Car Buzz
Social

Toyota Uses Facebook Game to Build New Car Buzz

12y Christopher Heine

Toyota Uses Facebook Game to Build New Car Buzz

Winning player gets trip to Japan, including fun car-related activities. Read More...

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Mobile and Minors - Is the Interaction Meaningful?
Media

Mobile and Minors - Is the Interaction Meaningful?

13y Jason Dempsey

Mobile and Minors - Is the Interaction Meaningful?

Youth are beginning to affect mobile marketing. Consider these implications. Read More...

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Toyota Donates 100 Cars on Facebook
Automotive

Toyota Donates 100 Cars on Facebook

13y Christopher Heine

Toyota Donates 100 Cars on Facebook

One vehicle per day goes to a nonprofit. Read More

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Social Storytelling: You, Me, and Angelina Jolie
Marketing

Social Storytelling: You, Me, and Angelina Jolie

13y Anna Maria Virzi

Social Storytelling: You, Me, and Angelina Jolie

How six brands are using storytelling techniques. Read More...

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Toyota Social Net Gives Voice to Customers and Cars
Asia

Toyota Social Net Gives Voice to Customers and Cars

13y Guest

Toyota Social Net Gives Voice to Customers and Car...

Service will connect owners with live car data, among other features. Read More...

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