Toyota

5 Innovative Buys You Might Have Missed

Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

scion-iq Dec 27, 2011 - If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Comments

Why Millennials Are Bored With Sexy Cars

yaris-joan-auto Dec 12, 2011 - How digital tech is turning American car culture upside down. Comments

Toyota Yaris Targets Chic Geeks Through Xbox Live

yaris2 Dec 5, 2011 - Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon." Comments

Made to Order - Web-Only Content That Makes for a Great Buy

Nov 17, 2011 - Exclusive content placements on your site create additional channels through which to connect with consumers. Comments

Yahoo Unveils LiveStand Tablet Platform, Plus New Ads

living-ads-image Nov 2, 2011 - LiveStand offers publishers a slick publishing and monetization platform. Comments

Toyota Uses Facebook Game to Build New Car Buzz

toyota22 Oct 20, 2011 - Winning player gets trip to Japan, including fun car-related activities. Comments

Mobile and Minors - Is the Interaction Meaningful?

Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments

Toyota Donates 100 Cars on Facebook

toyota Jul 26, 2011 - One vehicle per day goes to a nonprofit. Comments

Social Storytelling: You, Me, and Angelina Jolie

Jul 22, 2011 - How six brands are using storytelling techniques. Comments

Toyota Social Net Gives Voice to Customers and Cars

toyota-friend-logo-170x1701 May 30, 2011 - Service will connect owners with live car data, among other features. Comments

Toyota Social Net Gives Voice to Customers and Cars

toyota-friend-logo May 25, 2011 - Service will connect owners with live car data, among other features. Comments

EA's New Media Sales Head to Focus on Cross-Platform

dave-madden Apr 29, 2011 - Video game publisher hopes to integrate brands in its gaming properties. Comments

Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers

papajohns-pizza Mar 2, 2011 - A look at the brands that ran Promoted Trends February 14 through February 28. Comments

The Essence of an Effective Brand Campaign

Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments

Toyota Creates Niche Ads for Yahoo Sports Site ThePostGame

toyota-yahoo-thepostgame Jan 13, 2011 - Yahoo partnered with SportsFanLive to produce the new property, which takes a unique horizontal approach to covering sports. Comments

Facebook: The Latino Way

Dec 6, 2010 - Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Comments

Toyota Pushes 'Auto-Biography' Facebook Campaign

Aug 2, 2010 - Encourages owners to share personal stories on Facebook. Comments

As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

toyotaweather Jul 15, 2010 - Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Comments

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