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Toyota Social Net Gives Voice to Customers and Cars

Lisa Lacy  |  Automotive

May 25, 2011 - Service will connect owners with live car data, among other features. Comments

Jack Marshall  |  Publishing

EA's New Media Sales Head to Focus on Cross-Platform

dave-madden Apr 29, 2011 - Video game publisher hopes to integrate brands in its gaming properties. Comments

Kate Kaye  |  Social Media

Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers

papajohns-pizza Mar 2, 2011 - A look at the brands that ran Promoted Trends February 14 through February 28. Comments

Tessa Wegert  |  Media Buying

The Essence of an Effective Brand Campaign

Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments

Kate Kaye  |  Display Advertising

Toyota Creates Niche Ads for Yahoo Sports Site ThePostGame

toyota-yahoo-thepostgame Jan 13, 2011 - Yahoo partnered with SportsFanLive to produce the new property, which takes a unique horizontal approach to covering sports. Comments

Gustavo Razzetti  |  Marketing to Latinos

Facebook: The Latino Way

Dec 6, 2010 - Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Comments

Lisa Lacy  |  Automotive

Toyota Pushes 'Auto-Biography' Facebook Campaign

Aug 2, 2010 - Encourages owners to share personal stories on Facebook. Comments

David Ward  |  Automotive

As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

toyotaweather Jul 15, 2010 - Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Comments

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