Marketing News & Expert Advice
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Toyota
Toyota Donates 100 Cars on Facebook
Jul 26, 2011 - One vehicle per day goes to a nonprofit. Comments
Social Storytelling: You, Me, and Angelina Jolie
Jul 22, 2011 - How six brands are using storytelling techniques. Comments
Toyota Social Net Gives Voice to Customers and Cars
May 30, 2011 -
Service will connect owners with live car data, among other features.
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Toyota Social Net Gives Voice to Customers and Cars
May 25, 2011 -
Service will connect owners with live car data, among other features.
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EA's New Media Sales Head to Focus on Cross-Platform
Apr 29, 2011 -
Video game publisher hopes to integrate brands in its gaming properties.
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Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers
Mar 2, 2011 -
A look at the brands that ran Promoted Trends February 14 through February 28.
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The Essence of an Effective Brand Campaign
Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments
Toyota Creates Niche Ads for Yahoo Sports Site ThePostGame
Jan 13, 2011 -
Yahoo partnered with SportsFanLive to produce the new property, which takes a unique horizontal approach to covering sports.
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Facebook: The Latino Way
Dec 6, 2010 - Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Comments
Toyota Pushes 'Auto-Biography' Facebook Campaign
Aug 2, 2010 - Encourages owners to share personal stories on Facebook. Comments
As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary
Jul 15, 2010 -
Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary.
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