Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...
View articleHasbro’s core customers have grown up with the brand, the children of people who used to be the core customer. That makes evolving and keeping up all ...
View articleEarlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...
View articleAmazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleUnboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...
View articleSearch is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Read More...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articleGrowth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleIf you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past yea...
View articleInstead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this...
View articleA Japanese e-commerce giant led $100M VC investment. Read More...
View articleIAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Read More...
View articleWhich brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...
View articleToys "R" Us joins a slew of major chains trialing the "walk-ins" app. Read More...
View articleWant to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Read More...
View articleEngaging Toys "R" Us customers using QR codes during Christmas. Read More...
View articleForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...
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