Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers talking. Comments
Nov 8, 2012 - Instead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this holiday season. Comments
May 17, 2012 - A Japanese e-commerce giant led $100M VC investment. Comments
Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments
Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments
Aug 17, 2011 - Toys "R" Us joins a slew of major chains trialing the "walk-ins" app. Comments
Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments
Feb 9, 2011 - Engaging Toys "R" Us customers using QR codes during Christmas. Comments
Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
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