Toys R Us

mobile commerce

Twitter and Apple Are Changing the Way We Shop

Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

in-store-shopping Jul 30, 2014 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base. Comments

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

gmailbygoogle Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers... Comments

Toys "R" Us Introduces Tiny Newscasters for Holiday Campaign

tru-news1 Nov 8, 2012 - Instead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this holiday season. Comments

E-commerce May Not Come Soon to Pinterest

ebay-pinterest May 17, 2012 - A Japanese e-commerce giant led $100M VC investment. Comments

Execs & Accounts: IAB, New Media Strategies, iCrossing

Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Sports Authority Expands Shopkick Play Fourfold

shopkick2 Aug 17, 2011 - Toys "R" Us joins a slew of major chains trialing the "walk-ins" app. Comments

10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media

Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments

Digital Diary: All I Want for Christmas... Is a QR Code That Works

toysrus Feb 9, 2011 - Engaging Toys "R" Us customers using QR codes during Christmas. Comments

Social Media Influenced Just 5% to Visit Retail Sites

netflix Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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