Sep 16, 2011 - Ad firms that serve political campaigns bolster online video offerings. Comments
May 20, 2011 - Video ads reached 42 percent of users over the course of the month. Comments
Mar 29, 2011 - Despite video monetization goals, Google serves fewer video ads than competitors. Comments
Feb 1, 2011 - Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Comments
Nov 8, 2010 - Merged entity will be second largest online video ad company in the U.S. behind Hulu, says comScore. Comments
Oct 19, 2010 - ComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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September 30, 2014
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